The “Year of the Bun” continues! Wendy’s this week brings back the Bacon Portabella Melt sandwich it first offered a year ago but this time puts it on a brioche bun for extra flavor and value cachet.
Unlike competitors Burger King and McDonald’s, Wendy’s isn’t shying away from premium-tier burgers. It can do that because [...]
Wendy’s reported a limp +0.4% gain in company-store comp sales for Q2 (vs. a Wall Street consensus expectation of +1.1%). The company is relying on its pricey new Pretzel Bacon Cheeseburger to rescue 2013 sales.
The Pretzel Bacon Cheeseburger needs to be a big hit if Wendy’s is to reach its goal of a [...]
Two major burger chains are making good on earlier promises to expand their premium-burger menus. Red Robin Gourmet Burgers had initiated testing of a line of high-end burgers while Wendy’s this week rolls out its much-anticipated Pretzel Bacon Cheeseburger.
Wendy’s Pretzel Bacon Cheeseburger
In May, Red Robin CEO Steve Carley told analysts the chain [...]
A Wendy’s “Image Activation” restaurant
Just when Wendy’s thought it was done with its 99¢ Value Menu, like Michael Corleone trying to leave the Mafia it’s being pulled back in.
Wendy’s President CEO Emil Brolick told analysts today that Wendy’s has had to readjust its marketing calendar for the second half of 2013 to [...]
With CKE Restaurants’ release today of preliminary results for its fiscal year ended Jan. 31, 2013, it’s now possible to estimate 2012 sales for the top burger chains and see how they align. On an earlier post, BurgerBusiness.com estimated that Burger King held the No. 2 spot for domestic sales, slightly eclipsing Wendy’s. Now it’s [...]
Embarking on what CEO Emil Brolick called a “holistic, highly integrated brand transformation,” Wendy’s has begun a three-year plan intended to extensively remodel its stores, image and menu. This week’s adoption of an updated logoand new packaging and crew uniforms is one element.
The Right Price, Right Size Menu is the primary value product.