Just as Wendy’s rolls out its latest high-price LTO, the Bacon & Blue on Brioche burger, CEO Emil Brolick told analysts this week that the chain is altering and rebalancing its marketing strategy to lessen support for such items.
Wendy’s Bacon & Blue on Brioche
During Investor Day presentations at its headquarters, Brolick said [...]
Wendy’s said it is refining its marketing strategy in light of Q3 results that show it lost its “high-low” pricing balance.
BBQ Pulled Pork is meeting sales expectations, Wendy’s CEO said.
For the quarter, Wendy’s reported a 2% increase in same-store sales at company-owned units and just a 0.5% increase at franchised stores (which [...]
Wendy’s finally has let the pig out of the pen, introducing nationally the pulled-pork dishes it began testing early this year and has been quietly adding in many markets over the past month.
Wendy’s comes close to busting the traditional $5 ceiling on QSR sandwiches with the new BBQ Pulled Pork Cheeseburger. Priced at $4.99, [...]
→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the [...]
The 10-Ks have been filed with the SEC allowing the annual comparative look at the balance of power among the largest burger chains. There’s one significant change this year.
A few years back, it was widely reported that Wendy’s had passed Burger King and become the No. 2 burger chain. News outlets repeated it [...]
Umami’s Voltaggio Monte Cristo, with syrup
You’ve seen the Cronut-bun burger and the ramen-bun burger but you haven’t tried what Umami Burger will introduce to the world this Tuesday.
The result of a partnership with high-profile, highly respected Chef Michael Voltaggio, Umami’s Voltaggio Monte Cristo tops the chain’s signature 6-oz. beef burger patty with [...]