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Wendy’s Rebalances its Menu Marketing

Wendy’s said it is refining its marketing strategy in light of Q3 results that show it lost its “high-low” pricing balance.

BBQ Pulled Pork is meeting sales expectations, Wendy’s CEO said.

For the quarter, Wendy’s reported a 2% increase in same-store sales at company-owned units and just a 0.5% increase at franchised stores (which [...]

Wendy’s Rolls Out Pulled Pork Menu

Wendy’s finally has let the pig out of the pen, introducing nationally the pulled-pork dishes it began testing early this year and has been quietly adding in many markets over the past month.

Wendy’s comes close to busting the traditional $5 ceiling on QSR sandwiches with the new BBQ Pulled Pork Cheeseburger. Priced at $4.99, [...]

Monday Meeting: Burger King’s Half-Pound Burger

→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the [...]

Wendy’s Seeking ‘Traction With Millennials’

www.youtube.com/watch?v=1q519tky0V4″>Hollywire:

Wendy’s CEO Emil Brolick says the chain is evolving its menu and marketing to ensure it appeals across generations. “The transformation of the Wendy’s brand is essential to strengthen our relevance with the boomer generation and to establish credible relevance with the Millennial generation,” he told analysts during the quarterly earnings conference call

Source: [...]

Wendy’s, Jack Ready Spring Chicken Menus

Wendy’s celebrates spring by continuing its romance with nontraditional burger buns. Later this month it will introduce nationally a Tuscan Chicken on Ciabatta sandwich that it tested last year. Wendy’s favorite cheese, Asiago, is back for the Tuscan sandwich, where it will be coupled with spring mix, tomatoes and garlic aïoli.

Jack in the Box [...]

Breaking Down the Top 5 Burger Chains

The 10-Ks have been filed with the SEC allowing the annual comparative look at the balance of power among the largest burger chains. There’s one significant change this year.

A few years back, it was widely reported that Wendy’s had passed Burger King and become the No. 2 burger chain. News outlets repeated it [...]

Umami’s Successor to Cronut and Ramen Buns

Umami’s Voltaggio Monte Cristo, with syrup

You’ve seen the Cronut-bun burger and the ramen-bun burger but you haven’t tried what Umami Burger will introduce to the world this Tuesday.

The result of a partnership with high-profile, highly respected Chef Michael Voltaggio, Umami’s Voltaggio Monte Cristo tops the chain’s signature 6-oz. beef burger patty with [...]

Wendy’s High-Low Pricing Pays Off

[Update: Watch for the Ciabatta Bacon Cheeseburger to be Wendy's next premium burger.] The answer is yes. The question was whether a national quick-service burger chain could successfully implement a true “barbell” menu/pricing strategy in this economic and consumer environment. McDonald’s and Burger King have, for now at least, backed off premium-price items to focus [...]