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Five Guys Extends Milkshake Mix-In Test

Five Guys Burgers & Fries, known for its simple menu that doesn’t include a milkshake, has made its milkshake test official and has added a social-media promotion to support it. In New York (14 stores), New Jersey (five), Virginia (three) and North Carolina (one), the chain is testing vanilla shakes with 10 mix-in choices.

Ingredients [...]

McDonald’s Tests Guacamole as Topping, Side Dish

McDonald’s is borrowing an item from Chipotle Mexican Grill’s pantry and is testing guacamole not only as a burger topping but as a separate side dish as well.

In Denver, McDonald’s is offering a Guacamole Burger topped with a Hass avocado guacamole, pico de gallo, lettuce and white Cheddar, served on the glossy [...]

Culver’s Tests Chicken, Ciabatta and More

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Culver’s always will be the home of the ButterBurger, but as it expands–its 500th unit opened in March and it is in 21 states–the Wisconsin-based chain continues to look at what it can bring to its menu, including chicken

In September 2011, the chain introduced a new line of premium, antibiotic-free, natural chicken sandwiches and [...]

More On QSR Menu ‘Recycling’

As it happens, there’s more to the Burger King update than the Chicken Big King glossed in the previous post. Although the chain swears it’s not returning to its old too-many-new-products ways, Burger King has introduced two other new products: the BBQ Bacon Whopper and Honey BBQ Chicken Strips.

While new, these are consistent with [...]

U.S. Supermarket Testing of McCafé Coffee Has Begun

[Update: Photo added of McCafe on shelves.] [Update: McDonald's responded with this statement: "McDonald’s is committed to serving delicious, high quality coffee that our customers can feel good about – at a value. We are building on the momentum of our McCafé beverages in our restaurants by expanding these options as we increasingly strive to [...]

McDonald’s Bundles Dollar Menu as “Value Packs”

The Dollar Menu & More was just introduced to McDonald’s U.S. stores but the chain already is looking for ways to leverage that budget menu. One possibility is the “Mickey D’s Value Pack” multi-person meals that a McDonald’s spokesperson confirmed are being tested in select Western Division markets.

In Dallas, two options are being offered; [...]

Monday Meeting: Localization Strategies & Blue Cheese

→ The year’s second half began for McDonald’s with the same disappointing sales in much of Europe reported during the first two quarters. Comparable sales for the region were down 1.1% in Q1 and 0.1% in Q2 before dropping 1.9% in July. The continuing storyline is that the UK and Russia are strong but France, [...]

Check Increase Buoys Red Robin Sales

The difficulty of the current restaurant marketplace is such that despite reporting solid results, Red Robin Gourmet Burgers executives felt compelled to advise analysts that sales increases are hard won. “The environment continues to be volatile from a consumer spending [perspective],” SVP-CFO Stuart Brown cautioned. “Consumers continue to pull back even more than we had [...]