2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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ICYMI: Ronald McDonald Goes Digital

At McDonald’s Corp.’s 2011 annual shareholders meeting, the representative of an organization critical of the company’s marketing called for the retirement of longtime mascot Ronald McDonald. Then-CEO Jim Skinner stared down the speaker and said firmly, “Ronald McDonald’s is an ambassador for good. Ronald McDonald isn’t going anywhere.”

Nowhere but digital. Ronald McDonald has received [...]

Twisted Root Giving Scouts a Fair Shake

Twisted Root Burger Co. has devised a clever social-media promotion that connects with local communities, kids, parents and anyone who loves a good milk shake.

The chain will offer a Girl Scout Cookie Shake in March as its monthly special. To do so, it needs Girl Scout Cookies. Lots of them. Like more than 500 [...]

McDonald’s Orders a Value Meal

McDonald’s Corp. says it will more sharply focus on the value end of its price spectrum following disappointing Q3 results. That means a heavy marketing push behind the new Dollar Menu + More and a likely parade of new McDouble burger variations, as reported earlier. Much of that will come through new media channels: CEO [...]

Pal’s Reaches Out to Absent Friends

Pal’s Sudden Service restaurants don’t look like those of any other burger chain in America, so it’s only right that it has an advertising strategy all its own. Pal’s latest campaign doesn’t spotlight Millennials, teens or heavy users but people who can’t visit its restaurants.

“Come Home to Pal’s” is the theme of the [...]

White Paper: Burger Brands and Twitter

I don’t often open BurgerBusiness.com to outside contributors, but I’ll consider making a exception when someone else knows a topic far better than I do. Such is the case with Harry Hawk and Twitter. Harry understands it and is interested in how both burger brands and consumers use it and interact through it.

Harry teaches [...]

A Twitter-Based Burger Map of the U.S.

The most tweeted-about burger chain in Gilbertville, Iowa? It’s Wendy’s. In Roosevelt, Utah, however, it’s McDonald’s. Five Guys reigns in Orange Beach, Ala., and Whataburger is tops in Brackettville, Texas. In Yuma, Ariz., it’s Smashburger.

Researcher PeekAnalytics analyzed Twitter conversation about the top 20 burger chains in 12,000 communities over the course of June [...]

The Oinkster’s Burger Week: A Case Study

Saturday’s burger is the Bell Beefer, aka Doritos Bell Beefer. That’s a 5-oz. beef patty with taco seasoning and a Doritos crust topped with shredded Cheddar, lettuce, pico de gallo, ranch dressing and Tapatío hot sauce on a burger bun.

“Burger Week” promotions have become marketing staples for a lot of burger joints. Sometimes [...]

Wendy’s has Dick Vitale; Carl’s Jr. Has Heidi Klum

http://www.youtube.com/watch?v=3zs1cgqX8FY&list=PLQstYhwmWvfYga3aifn_kM7c0aMs0gLT4&index=2″>Nina

Baconator, baby

“It’s the bacon, baby!” will be Wendy’s new mantra in a campaign with high-decibel announcer loudmouth Dick Vitale touting the double-patty Baconator burger. The campaign begins Feb. 25, but you won’t see it unless you live in one of seven Northeast cities (including New York City, Boston and Philadelphia) where spots will [...]