It’s a familiar story: People say they don’t think much of McDonald’s, but when it’s time to grab a burger, more people head for the Golden Arches than other options. So YouGov BrandIndex’s tracking of consumer perceptions of major brands finds the Buzz score for McDonald’s sliding even while it maintains its solid advantage when [...]
Burgers remain the No.1 main-course dish on British menus, but their popularity is slipping, researcher Horizons reports. Some 17% fewer dishes on menus featured burgers in the June 2014 Menurama survey than a year ago. But that dip is not the result of Britons having tired of American food.
On trend: London’s Bubbledogs features [...]
Proving more vibrant than many had predicted, the limited-service burger category continues to grow faster than the overall restaurant industry. And independent, corner burger restaurants are powering that growth, not McDonald’s or Shake Shack.
According to NPD Group’s Spring 2014 report, the overall restaurant (all types) count is up 0.8% since its spring 2013 census. [...]
The NPD Group says the total number of U.S. restaurants stood at 635,494 in its Spring (March) 2014 count. That’s flat compared with the 633,043 count for Fall 2013 and shows growth of just 0.8% since the Spring 2013 census.
The 351,359 independent restaurants in the Spring 2014 count account for 55.3% of the total. [...]
For most Americans, eating a meal is a solitary rather than social occasion.
More than half (57%) of all eating occasions (both at-home and away-from-home) in the U.S. are people eating alone, according to data from The NPD Group. It notes that 27% of U.S. households now consist of a single person, the highest level [...]
Despite the incessant chatter about “burger wars,” the competitor McDonald’s should be closely watching is neither Burger King nor Wendy’s but Chick-fil-A, according to an investor brief from Janney Montgomery Scott analyst Mark Kalinowski. He calls the chicken chain a “serious and growing competitive threat” to the largest QSR brand.
Chick-fil-A won’t top McDonald’s in [...]
Restaurants reined in advertising spending in 2014’s first quarter after significantly exceeding the average throughout 2013. According to Kantar Media, total U.S. advertising expenditures (all businesses) increased a surprisingly strong 5.7% to $34.9 billion in the first quarter.
However, restaurant spending in Q1 increased just 1.9% to $1.678 billion. That ended the industry’s year-old streak [...]
Looking for a burger restaurant? You’ll have the best luck in California or Mississippi. California has the largest number of burger joints; 11.72% of all Mississippi restaurants are burger-menu spots, highest share in the U.S. And if you want an independent burger spot rather than a chain location, your best bet is Washington, where 26.61% [...]