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Bruegger’s Tries Bagel Burgers

Bruegger’s Bagels will cross into the burger category, if only for a limited time, to promote its reservation app and boost its online presence.

On July 22, consumers can use the Bruegger’s Bagels Reservation Application on the chain’s Facebook page to reserve a burger for later pick up (between July 28 and August 17) at [...]

‘Proud Whopper’ Defines Burger King’s ‘Be Your Way’

Burger King Corp. steps up and boldly defines its new “Be Your Way” tagline in an unexpected way on July 2 when it releases a short film in support of equality.

During the 44th Annual San Francisco Pride Parade on Sunday, June 29, the Burger King at 1200 Market Street on the parade route offered [...]

Street Smarts: McDonald’s Maltese Food Truck

The Mediterranean island nation of Malta is one of McDonald’s Corp.’s smallest markets. Its franchisee operates only 10 stores in the country, which covers just 122 square miles and has a population of roughly a half-million. But that small size made it the perfect place for McDonald’s and agency TBWA/ANG to mount one of the [...]

Red Robin Adds Brisket-Topped ‘Colossus’

Red Robin Gourmet Burgers is back in the movie tie-in game, this week launching a Colosuss Burger LTO tied to the film “Hercules,” opening July25.

The $10.99 burger is a bit of departure for Red Robin by combining two meats. The beef patty is topped with chopped smoked brisket plus provolone cheese, red and yellow [...]

McDonald’s World Cup Promo Focuses on Fry Boxes

http://youtu.be/-T7zyezBkuY

It would take something very special—the 2014 World Cup tournament, say—for McDonald’s to change the look of its iconic fry box globally for the first time. And as long as they were doing that, they might as well make the box the entrance to an augmented-reality game.

And so, beginning May 26, McDonald’s will roll [...]

McDonald’s Burgers Leverage World Cup Role

The FIFA World Cup soccer tournament in Brazil doesn’t begin until June 12 but McDonald’s is wasting no time leveraging its $25 million-plus investment in a global sponsorship position. In two hotly contested markets it has created extensive special menus tied to participating nations and featuring burger buns designed to look like soccer balls.

McDonald’s UK Celebrates American Music, Burgers

McDonald’s once again is paying homage to the home of the burger with the “Great Tastes of America” promotion it has run for the past few years in the UK. But this time it has taken the program up a beat, celebrating music as well as burgers.

Agency Razorfish/London has equipped the chain with a [...]

Sonic Investing In POS Technology

Side-stepping the currently feverish fascination with mobile payment apps, Sonic Drive-In is asking its franchisees to invest instead in new point-of-service technology. After a nearly a year of market testing, the chain—known for its carhops on roller skates—says this technology yields higher sales and an increased average check.

There are two parts to the new [...]