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Casual Dining’s Cyclical Burger Love

Rock Bottom Brewery & Restaurant this week became the latest casual-dining chain to rediscover that highly customizable, moderately priced menu favorite, the burger.

The chain’s new “#RBurgerLove” menu includes six builds:

Rock Bottom’s Smokin Jalapeno Burger

Ale Yeah Burger: A Certified Angus Beef (CAB) patty basted with house ale and served with sautéed poblano [...]

McD’s Operators: Monopoly Has to Stop Sales Slide

Janney Montgomery Scott analyst Mark Kalinowski has lowered his projection of McDonald’s Corp.’s September same-store sales to -3.6% from -2.5% based on a survey of 32 domestic franchisees’ opinions. The company will report September and Q3 sale on Oct. 21; the consensus forecast for September is -2.7%.

The Janney survey also finds that McDonald’s operators [...]

McDonald’s UK Names My Burger Winners

After five months—five times longer than the last UK election campaign—the winners of McDonald’s My Burger crowdsourcing competition have been announced. Each of the five winning burgers will get a one-week tenure on the menu between Oct.15 and Nov. 18, 2014, guaranteeing the burger chain that its LTOs will have some built-in popularity. It’s an [...]

Jack in the Box Targets Millennials

Jack in the Box today will launch a Jack’s Munchie Peel instant-win game promotion that it believes will resonate more strongly with Millennials than collect-all-the-pieces games…like, for example, the Monopoly game McDonald’s is preparing to begin next Tuesday (9/30).

Instant-win stickers are on Munchie Meal boxes.

Jack’s instant-win stickers are attached to the purple-boxed [...]

BK Undercuts Monopoly in Australia

Burger King Corp. says it won’t use guerrilla marketing tactics to undercut McDonald’s Monopoly promotion in the U.S. as it is doing in Australia.

McDonald’s revived its Monopoly game in Australia on September 9 with a promise that 1 in every 5 game pieces is an instant winner (primarily of food items such as Big [...]

Monopoly Returns to McDonald’s 9/23

www.youtube.com/watch?v=vgGysU9_HMQ&list=UU2iyoboMHmOubKYd73uYJwQ”>YouTube

McDonald’s goes to the McWell one more time tomorrow, kicking off another round of its Monopoly game promotion. Actually, a Pre-Promotion Sweepstakes lasts for one week beginning September 23, with the full Monopoly game set to launch on September 30. Menus are not the only thing that McDonald’s is capable of over-complicating.

For the Pre-Promotion [...]

Red Robin: Marketing Errors Hurt Sales

Red Robin Gourmet Burgers’ management stepped up and took responsibility for disappointing Q2 results. CEO Steve Carley said a number of factors contributed to the results but said the biggest contributor was that its “marketing strategy fell short” this summer.

For the quarter ended July 14, 2014, the chain reported a 7.5% increase in revenues [...]

Bruegger’s Tries Bagel Burgers

Bruegger’s Bagels will cross into the burger category, if only for a limited time, to promote its reservation app and boost its online presence.

On July 22, consumers can use the Bruegger’s Bagels Reservation Application on the chain’s Facebook page to reserve a burger for later pick up (between July 28 and August 17) at [...]