Side-stepping the currently feverish fascination with mobile payment apps, Sonic Drive-In is asking its franchisees to invest instead in new point-of-service technology. After a nearly a year of market testing, the chain—known for its carhops on roller skates—says this technology yields higher sales and an increased average check.
There are two parts to the new [...]
There is a burger for every occasion, of course, from the celebratory last-day-of-the-year double burger to the please-don’t-shout hangover burger for the year’s first day. A year ago, BurgerBusiness.com offered 17 burgers created to chase the 1/1 blurries. Below for 2014 are 14 burger spots smart enough to keep hangover-soothing burgers on their menus year-round.
Did McDonald’s Dollar Menu & More work too well or not much at all? The company reported a 0.8% decline in U.S. same-store sales for November, which could be the result of consumers trading down from full-price menu items to the five burgers—each priced between $1 and $2—and other budget items on the new Dollar [...]
Luxe Burger Bar in Providence, R.I., has been a leader in creative burger crowd-sourcing. Its Build Your Own Burger contest’s third go-round received more than 200 submissions. The challenge: Create a burger masterpiece from a list of more than 45 ingredients already offered at Luxe, as well as two of each entrant’s own secret ingredients. [...]
If you thought the Pretzel Bacon Cheeseburger was the ultimate upgrade in burger buns, think again. Today the Dallas-based Boston’s Restaurant & Sports Bar chain introduces the Pizzaburger.
Pizzaburgers are available in Five-Cheese and Pepperoni & Bacon versions. The latter includes a half-pound Angus beef patty, signature pizza sauce, grated cheese, pepperoni and bacon, all [...]
Luby’s Inc. concedes that—initially, at least—its absorption of the Cheeseburger in Paradise brand it acquired in December is being more difficult than expected. Speaking to analysts today about results for its fiscal third quarter, ended May 8, 2013, President-CEO Christopher Pappas addressed a 13% decline in Cheeseburger in Paradise (CiP) sales compared with the year-earlier [...]
For most chains “barbell marketing” means balancing low- and high-price menu items. Red Robin Gourmet Burgers walks that line, too, but it also has another balancing act to master: The chain is in the midst of a rebranding effort intended to attract more adults but it also needs to maintain its traditional appeal to families [...]