“Have it your way” is Burger King’s longtime slogan but McDonald’s is testing build-your-own-burger customization and new premium-price burgers in Southern California, according to a story today by Nancy Luna in the Orange County Register (OCR).
At a recently remodeled restaurant in upscale Laguna Niguel, Calif., south of Los Angeles, McDonald’s waitstaff in black or [...]
Red Robin Gourmet Burgers pushes ahead with its ongoing brand transformation this week with the systemwide introduction of the first of the premium-price burgers the chain has been testing for the past year.
Red Robin is calling these new burgers its Finest line. The first to move onto the menu is the Finest Smoke & [...]
The “Year of the Bun” continues! Wendy’s this week brings back the Bacon Portabella Melt sandwich it first offered a year ago but this time puts it on a brioche bun for extra flavor and value cachet.
Unlike competitors Burger King and McDonald’s, Wendy’s isn’t shying away from premium-tier burgers. It can do that because [...]
While some other QSRs are backing away from premium-price limited-time items, which can be a tough sell, Sonic Drive-In is considering hiking prices for premium LTOs. The chain is readying a new menu and a shift of ad dollars toward digital media.
Sonic Drive-In this week reported an impressive 5.9% increase in same-store sales for [...]
Two major burger chains are making good on earlier promises to expand their premium-burger menus. Red Robin Gourmet Burgers had initiated testing of a line of high-end burgers while Wendy’s this week rolls out its much-anticipated Pretzel Bacon Cheeseburger.
Wendy’s Pretzel Bacon Cheeseburger
In May, Red Robin CEO Steve Carley told analysts the chain [...]
Red Robin Gourmet Burgers is about to learn how high it can price a burger before it loses customer acceptance. Next week the chain will begin in-store testing of new “premium” burgers in a select few restaurants near its Greenwood Village, Colo., headquarters. The company won’t say at what price it will begin gauging customer [...]