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Mini Burgers Return From Culinary Exile

Loved then shunned, mini burgers are returning to national-chain menus. This could be the result of record high beef prices or just of the cyclicality of food trends, but the small sweethearts of 2009-10 are back on national-chain menus.

Minis are back at Ruby Tuesday.

Burger King pioneered the trend in early 2009 with [...]

Arby’s Reviving the Mini Sandwich

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With value positioning the dominant marketing strategy of the moment and snack occasions a top target, Arby’s is planning to revive the value-priced mini sandwich. Next month the chain will make a new three-item line of Mighty Minis sandwiches a local-option LTO for operators in select markets around the country, the company confirmed.

The line [...]

Monday Meeting: Minis Return to Burger King

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A month after Jack in the Box dropped Mini Sirloin Burgers from its menu, seemingly signaling the passing of the mini-burger fad, Burger King has brought back the tiny treats that began the trend. Now if only BK could decide on a name for them.

First introduced in 1987 as Burger Bundles, they resurfaced [...]

Mini Burgers Among Menu Items Jack Cuts

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Say goodbye to Jack’s little friends: Mini Sirloin Burgers are history.

In a May 19 conference call with analysts to discuss fiscal Q2 earnings, Jack in the Box Chairman-President-CEO Linda Lang said the chain would install new menu boards in June. The goal is to make room on the menu for “showcasing our variety, [...]

Burger King Readies Mini Spam Burger for Japan

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Burger King swings from excess to dainty with the upcoming introduction of mini burgers in Japan. Following its April limited-time offer— the 1,100+ calorie Meat Monster—the chain will be offering 2.4-inch minis called BK Bites, including one with Spam luncheon meat. The promotion begins June 20.

BK Bites pairings are Beef & Chicken (left) [...]

Which Menu Items Should Jack Dump?

Jack in the Box says that it will roll out new menu boards, in conjunction with which it intends to trim a few menu items. The new boards will be less cluttered, providing better visual appeal and more space to spotlight signature items and LTOs. Sonic recently announced a similar plan to cull its menu. [...]

McDonald’s Readies France’s Answer to Angus

A remodeled McDonald's in Paris

Continuing its global push to localize not just menus but also ingredient sourcing, McDonald’s next month will introduce a new mini burger in France made for the first time with French Charolais beef.

Priced at €2 (about US$2.59), the mini burger LTO will be added to the “P’tits Plaisirs” [...]

Beyond Burgers: McD’s Adds Shrimp, Bratwurst in Germany

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Challenge McDonald’s and it will hit back hard. That seems to be what’s happening in Germany, where Big Mac is protecting strong sales and marketplace leadership with a protein parade of inventive menu items. Burger King’s latest monologue promotes Grilled Chicken Classic and Grilled Chicken Barbecue sandwiches, so McDonald’s has responded with something completely new [...]