2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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Arby’s Reviving the Mini Sandwich

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With value positioning the dominant marketing strategy of the moment and snack occasions a top target, Arby’s is planning to revive the value-priced mini sandwich. Next month the chain will make a new three-item line of Mighty Minis sandwiches a local-option LTO for operators in select markets around the country, the company confirmed.

The line [...]

Monday Meeting: Minis Return to Burger King

http://www.youtube.com/watch?v=h0nzVGTf2rM”

A month after Jack in the Box dropped Mini Sirloin Burgers from its menu, seemingly signaling the passing of the mini-burger fad, Burger King has brought back the tiny treats that began the trend. Now if only BK could decide on a name for them.

First introduced in 1987 as Burger Bundles, they resurfaced [...]

Mini Burgers Among Menu Items Jack Cuts

http://www.youtube.com/watch?v=Ut0WDb-xzks”>TV

Say goodbye to Jack’s little friends: Mini Sirloin Burgers are history.

In a May 19 conference call with analysts to discuss fiscal Q2 earnings, Jack in the Box Chairman-President-CEO Linda Lang said the chain would install new menu boards in June. The goal is to make room on the menu for “showcasing our variety, [...]

Burger King Readies Mini Spam Burger for Japan

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Burger King swings from excess to dainty with the upcoming introduction of mini burgers in Japan. Following its April limited-time offer— the 1,100+ calorie Meat Monster—the chain will be offering 2.4-inch minis called BK Bites, including one with Spam luncheon meat. The promotion begins June 20.

BK Bites pairings are Beef & Chicken (left) [...]

Which Menu Items Should Jack Dump?

Jack in the Box says that it will roll out new menu boards, in conjunction with which it intends to trim a few menu items. The new boards will be less cluttered, providing better visual appeal and more space to spotlight signature items and LTOs. Sonic recently announced a similar plan to cull its menu. [...]

McDonald’s Readies France’s Answer to Angus

A remodeled McDonald's in Paris

Continuing its global push to localize not just menus but also ingredient sourcing, McDonald’s next month will introduce a new mini burger in France made for the first time with French Charolais beef.

Priced at €2 (about US$2.59), the mini burger LTO will be added to the “P’tits Plaisirs” [...]

Beyond Burgers: McD’s Adds Shrimp, Bratwurst in Germany

http://www.youtube.com/watch?v=240JqIw1cC0″>TV

Challenge McDonald’s and it will hit back hard. That seems to be what’s happening in Germany, where Big Mac is protecting strong sales and marketplace leadership with a protein parade of inventive menu items. Burger King’s latest monologue promotes Grilled Chicken Classic and Grilled Chicken Barbecue sandwiches, so McDonald’s has responded with something completely new [...]

McDonald’s Canada Thinks Small with New McMini

After re-engineering the burger into the Mac Snack Wrap last year, McDonald’s Canada is back with another twist. This time it’s taking on the chicken sandwich, which it has scaled down into the McMini, a two-item line joining its menu in Canada on March 30, a company spokesperson confirmed.

Just as the Mac Snack [...]