Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Blue Cheese Burger with Bacon Walnut Chutney shown below!

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Visit the Killer Burger Recipe Vault

Want the recipe for the Double Cheese Poutine Burger shown above? Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

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A Cautious Menu For Change

Later this week, McDonald’s will introduce new items to its menu in Australia. The makeup of these items reflect the careful, new-but-not-innovative thinking the chain is applying globally as it spends 2015 seating new management and trying to reverse its sales slide and once again post positive sales growth.

The Chicken Bacon Deluxe returns [...]

McDonald’s at the Crossroads. Again.

On Sunday (March 1), Don Thompson officially steps down as president and CEO of McDonald’s Corp. after two-and-half years. Steve Easterbrook, previously corporate senior executive vice president and global chief brand officer, takes over and mercifully gets to shorten his title.

McDonald’s is leaking customers, not just dollars.

The 10-K annual report [...]

Monday Meeting: Since When?

McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put [...]

McDonald’s Takes Shaker Idea to McNuggets

It took a while for the light to come on, but in its Northern Nevada locations McDonald’s is testing its Shakin’ Flavor idea with its iconic Chicken McNuggets as well as with its fries.

Shake Shake Fries are staples at McDonald’s in Asia, shown here in an Indian version.

The idea of putting fries [...]

‘Pay With Lovin” Ads Earn Little Payback

McDonald’s “Pay With Lovin’” campaign launched during the Super Bowl got people talking, but not necessarily positively about the chain, according to a study released today from YouGov BrandIndex.

Giving free meals in exchange for “random acts of lovin’” earned McDonald’s the highest word-of-mouth gain of all Super Bowl advertisers. The report finds 29% of [...]

McDonald’s Taking Japan to Hawaii

What do you do when same-store sales plunge 38.6% in a month? You cue the Don Ho music and go to Hawaii.

McDonald’s Holding Co. (Japan) Ltd. is having a tough time. This week it reported a net $186 million loss for 2014, its first loss in 11 years, the result of revelations in July [...]

McDonald’s Optimizes the Future

In July 2012, in his first quarterly earnings conference call as CEO, Don Thompson put his faith in a three-pronged strategy to bring McDonald’s up to date and beyond. “By remaining committed to our long-term strategies to optimize our menu, modernize the customer experience and broaden accessibility to brand McDonald’s while continuing to fortify our [...]

Does McDonald’s Have Near-Term Answers?

In poker a “tell” is a facial expression or word that inadvertently betrays the power or deficiency of a player’s hand. It can happen in business, too, and Mike Andres, named last August to replace Jeff Stratton as president of McDonald’s USA, said something during last Friday’s Q4 earnings call that was, well, telling.

McDonald’s [...]