On Sunday (March 1), Don Thompson officially steps down as president and CEO of McDonald’s Corp. after two-and-half years. Steve Easterbrook, previously corporate senior executive vice president and global chief brand officer, takes over and mercifully gets to shorten his title.
McDonald’s is leaking customers, not just dollars.
The 10-K annual report [...]
McDonald’s Corp. soon will celebrate the 60th anniversary of Ray Kroc’s first restaurant, which opened in Des Plaines, Ill., on April 15, 1955. It’s an important date, a cornerstone of its corporate history. It’s why the chain has featured a “1955 Burger” as a limited-time special across Europe since 2010. As a UK ad put [...]
It took a while for the light to come on, but in its Northern Nevada locations McDonald’s is testing its Shakin’ Flavor idea with its iconic Chicken McNuggets as well as with its fries.
Shake Shake Fries are staples at McDonald’s in Asia, shown here in an Indian version.
The idea of putting fries [...]
McDonald’s “Pay With Lovin’” campaign launched during the Super Bowl got people talking, but not necessarily positively about the chain, according to a study released today from YouGov BrandIndex.
Giving free meals in exchange for “random acts of lovin’” earned McDonald’s the highest word-of-mouth gain of all Super Bowl advertisers. The report finds 29% of [...]
What do you do when same-store sales plunge 38.6% in a month? You cue the Don Ho music and go to Hawaii.
McDonald’s Holding Co. (Japan) Ltd. is having a tough time. This week it reported a net $186 million loss for 2014, its first loss in 11 years, the result of revelations in July [...]
In July 2012, in his first quarterly earnings conference call as CEO, Don Thompson put his faith in a three-pronged strategy to bring McDonald’s up to date and beyond. “By remaining committed to our long-term strategies to optimize our menu, modernize the customer experience and broaden accessibility to brand McDonald’s while continuing to fortify our [...]
In poker a “tell” is a facial expression or word that inadvertently betrays the power or deficiency of a player’s hand. It can happen in business, too, and Mike Andres, named last August to replace Jeff Stratton as president of McDonald’s USA, said something during last Friday’s Q4 earnings call that was, well, telling.