In July 2012, in his first quarterly earnings conference call as CEO, Don Thompson put his faith in a three-pronged strategy to bring McDonald’s up to date and beyond. “By remaining committed to our long-term strategies to optimize our menu, modernize the customer experience and broaden accessibility to brand McDonald’s while continuing to fortify our [...]
In poker a “tell” is a facial expression or word that inadvertently betrays the power or deficiency of a player’s hand. It can happen in business, too, and Mike Andres, named last August to replace Jeff Stratton as president of McDonald’s USA, said something during last Friday’s Q4 earnings call that was, well, telling.
Despite—or perhaps because of—all the attention given digital media in general and McDonald’s embrace of it in particular, it is nice to see the chain celebrating the delights of that clunky, old-school, analog communications medium, the outdoor sign.
A 60-second TV spot titled “Signs” (from Leo Burnett) that the chain began airing over [...]
McDonald’s greets the new year on Jan. 3 with the latest incarnation of its’ “I’m lovin’ it” campaign, hoping to change its business, customer perceptions and maybe even the world. In a video released by the company today, Deborah Wahl, chief marketing officer for McDonald’s USA, says the campaign is part of “a brand transformation” [...]
McDonald’s has converted one of its McCafé units in Sydney, Australia, to “The Corner,” a trial cafe brand that foods such as Moroccan chicken breast, chipotle pulled pork, brown rice and lentils. Protein & Rice Boxes are assembled Chipotle-style with chutney or chimichurri sauce. Baristas serve up coffee drinks. Craft sodas in flavors such as [...]