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McDonald’s Feeds iPhone 6 Appetites

McDonald’s is taking good care of new friend Apple Inc. Representatives of the burger chain were up before dawn today to provide apple pies and apple slices (along with shirts, sunglasses and phone accessories) to early adopters lined up in the dark at Apple stores in Chicago and New York. The iPhone 6 and iPhone [...]

McDonald’s Trademarks ‘McBrunch’

McDonald’s needs something attention grabbing, innovative and appealing, as is clear from the -2.8% drop in U.S. same-store sales for August reported this week. That need for something fresh and different may be why BurgerBusiness.com has learned that McDonald’s Corp. in July filed a federal trademark registration (application #86345988) for the term “McBrunch.”

McDonald’s Names New U.S. President

Mike Andres

McDonald’s Corp. today announced that McDonald’s USA President Jeff Stratton will retire effective Oct. 15, 2014, and be replaced by Mike Andres.

The change comes not even two years after Stratton assumed the post in November 2012, displacing longtime executive Jan Fields. Since then, McDonald’s has posted a series of disappointing quarterly [...]

McDonald’s Value Test: $4.99 Combo Bag

The “meat-and-three” is a Southern restaurant tradition. Diners choose an entrée plus three side dishes to accompany it. Given that it’s appropriate that McDonald’s is testing a “meat-and-two” twist on its Dollar Menu & More in selected stores in Georgia.

The $4.99 McDonald’s Combo Bag invites customers to choose one sandwich from among four Dollar [...]

McDonald’s: Just Tell Us What You’d Buy

In Australia—one of four “priority markets” where its sales have been down over the past year—McDonald’s this month will introduce two new entrées created by popular demand via social media.

New third-pound McMate Angus Beef and McMate Crispy Chicken sandwich—which McDonald’s will introduce in Australia on August 20—are built with ingredients consumers voted their favorites [...]

McD’s Jalapeňo Kicker Becomes the Jalapeňo Double

It may be a sign of the troubles and doubts that have beset McDonald’s that its desire for a noteworthy jalapeňo burger has been scaled back to the new $2 Jalapeňo Double burger. This addition to the Dollar Menu & More has been spreading to McDonald’s menus across the South and seems destined to be [...]

Monday Meeting: Burger King’s Half-Pound Burger

→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the [...]

McDonald’s Sales Get Yellow Card

The $10 million to $25 million McDonald’s reportedly spends annually to be a World Cup sponsor is the proverbial double-edged sword. On the one hand, the Cup is one of the best events with which a brand can be associated. But for McDonald’s, the success of this year’s World Cup meant millions of people were [...]