McDonald’s has launched a combo smartphone app/game promotion in Australia that further uncovers the digital strategy the chain says it plans to spend as much as $100 million developing.
“Drop into Macca’s” (using the local colloquialism for McDonald’s) is a game app that can be downloaded from Apple’s App Store or Google Play. Players guide [...]
McDonald’s has put steak on the menu in Australia, adding two new McWraps (Steak & Garlic Aïoli and Steak & BBQ), a Steak Salad with Thai-Style Dressing and a Steak & Egg Brekkie Wrap for mornings. For budget buyers there is a $3 Mini Steak Taster wrap that’s less than half the AUS$7.95 [...]
Janney Montgomery Scott analyst Mark Kalinowski has lowered his projection of McDonald’s Corp.’s September same-store sales to -3.6% from -2.5% based on a survey of 32 domestic franchisees’ opinions. The company will report September and Q3 sale on Oct. 21; the consensus forecast for September is -2.7%.
The Janney survey also finds that McDonald’s operators [...]
After five months—five times longer than the last UK election campaign—the winners of McDonald’s My Burger crowdsourcing competition have been announced. Each of the five winning burgers will get a one-week tenure on the menu between Oct.15 and Nov. 18, 2014, guaranteeing the burger chain that its LTOs will have some built-in popularity. It’s an [...]
McDonald’s is testing next-generation technology for build-your-own burgers that it plans to install throughout Australia over the next 12 months.
A McDonald’s exec shows “A Current Affair” how the kiosk works.
For its BYO testing in Southern California, the chain is using an iPad-size screen mounted to the wall or ordering counter. [...]
Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald’s, where Chicken McNuggets carry Monopoly game pieces and where “core products” such as McNuggets have been a marketing focus.
The limited-time offer cuts the price for Burger King’s Nuggets to nearly one-third [...]