Did McDonald’s Dollar Menu & More work too well or not much at all? The company reported a 0.8% decline in U.S. same-store sales for November, which could be the result of consumers trading down from full-price menu items to the five burgers—each priced between $1 and $2—and other budget items on the new Dollar [...]
“Have it your way” is Burger King’s longtime slogan but McDonald’s is testing build-your-own-burger customization and new premium-price burgers in Southern California, according to a story today by Nancy Luna in the Orange County Register (OCR).
At a recently remodeled restaurant in upscale Laguna Niguel, Calif., south of Los Angeles, McDonald’s waitstaff in black or [...]
The Dollar Menu & More was just introduced to McDonald’s U.S. stores but the chain already is looking for ways to leverage that budget menu. One possibility is the “Mickey D’s Value Pack” multi-person meals that a McDonald’s spokesperson confirmed are being tested in select Western Division markets.
In Dallas, two options are being offered; [...]
BurgerBusiness.com occasionally invites outside voices and opinions if they command respect. Barry Klein, who was a marketing executive at McDonald’s in the 1970s, wrote the essay below for BurgerBusiness.com. He created the Ronald McDonald character and helped craft the classic “You Deserve A Break Today” campaign. Klein also spent five years as a McDonald’s franchisee [...]
Providing one more indication of how challenging the restaurant business is now, several chains this week announced plans to offer signature menu items at retail.
McDonald’s and Kraft announced a partnership that will test retail sales of McCafé coffee next year in whole-bean, ground and K-cup varieties. The announcement comes almost exactly one year after [...]