The $10 million to $25 million McDonald’s reportedly spends annually to be a World Cup sponsor is the proverbial double-edged sword. On the one hand, the Cup is one of the best events with which a brand can be associated. But for McDonald’s, the success of this year’s World Cup meant millions of people were [...]
McDonald’s is ramping up its use here of a menu-marketing tactic that has worked for it overseas: the multi-person meal bundle.
The corporate recommendation is a two-person box.
McDonald’s co-ops have the option of offering a new FIFA World Cup Bundle Box, which includes food for two (or more) in a box thematically tied [...]
As protesters outside its annual shareholder meeting continued their calls for a $15 minimum wage, McDonald’s Corp. CEO Don Thompson defended the company’s record on its commitment to jobs and employees. “We provide real jobs that lead to real careers and we stand for opportunity,” he said.
“McDonald’s is often a first job for many [...]
McDonald’s is letting UK customers handle the tricky matter of menu development, if only briefly, through its popular crowdsourcing promotion, My Burger. First introduced in Germany in 2011 as “Mein Burger, the program invites burger lovers to create their own dream burger. McDonald’s will put five winning burgers on its menu this fall as one-week [...]
It would take something very special—the 2014 World Cup tournament, say—for McDonald’s to change the look of its iconic fry box globally for the first time. And as long as they were doing that, they might as well make the box the entrance to an augmented-reality game.
And so, beginning May 26, McDonald’s will roll [...]
McDonald’s is borrowing an item from Chipotle Mexican Grill’s pantry and is testing guacamole not only as a burger topping but as a separate side dish as well.
In Denver, McDonald’s is offering a Guacamole Burger topped with a Hass avocado guacamole, pico de gallo, lettuce and white Cheddar, served on the glossy [...]