Visit the Killer Burger Recipe Vault

Looking for burger recipes from Bobby Flay, Jamie Oliver, Umami Burger or Michael Symon’s B Spot? Can’t find a good recipe for Vermont Cheddar Burgers with Warm Maple Ketchup? Visit BurgerBusiness.com’s Killer Burger Recipes vault. _________________

Subscribe to BurgerBusiness

Enter your email address and watch for an email from us asking you to confirm your subscription:

Delivered by FeedBurner

Hot, Fresh Burger News

Add Community News

You have to be logged in in order to post.

McDonald’s Sales Get Yellow Card

The $10 million to $25 million McDonald’s reportedly spends annually to be a World Cup sponsor is the proverbial double-edged sword. On the one hand, the Cup is one of the best events with which a brand can be associated. But for McDonald’s, the success of this year’s World Cup meant millions of people were [...]

McDonald’s Operators: Time for Reinvention?

The surveys of McDonald’s franchisees conducted regularly by Janney Montgomery Scott analyst Mark Kalinowski usually produce gripes about corporate management’s handling of marketing, menu and internal communications. But the latest survey, released this week, also includes a few expressions of doubt about that brand itself that are unusual. Given that McDonald’s U.S. sales were down [...]

McDonald’s Accelerates Boxed-Meal Strategy

McDonald’s is ramping up its use here of a menu-marketing tactic that has worked for it overseas: the multi-person meal bundle.

The corporate recommendation is a two-person box.

McDonald’s co-ops have the option of offering a new FIFA World Cup Bundle Box, which includes food for two (or more) in a box thematically tied [...]

McDonald’s Defends Record on Jobs

As protesters outside its annual shareholder meeting continued their calls for a $15 minimum wage, McDonald’s Corp. CEO Don Thompson defended the company’s record on its commitment to jobs and employees. “We provide real jobs that lead to real careers and we stand for opportunity,” he said.

“McDonald’s is often a first job for many [...]

McDonald’s ‘Happy’ Gets the Last Laugh

A lot of news outlets embarrassed themselves this week by all writing the same flimsy “Social Media Slams Happy Meal Mascot” story. Exactly the same story. And each was based on at-best a handful of anonymous Twitter comments—a definition of sourcing that would have gotten the writers laughed out of Journalism 101.

But San Francisco-based [...]

McDonald’s Extends ‘Make Your Own LTO’ Promo

McDonald’s is letting UK customers handle the tricky matter of menu development, if only briefly, through its popular crowdsourcing promotion, My Burger. First introduced in Germany in 2011 as “Mein Burger, the program invites burger lovers to create their own dream burger. McDonald’s will put five winning burgers on its menu this fall as one-week [...]

McDonald’s World Cup Promo Focuses on Fry Boxes

http://youtu.be/-T7zyezBkuY

It would take something very special—the 2014 World Cup tournament, say—for McDonald’s to change the look of its iconic fry box globally for the first time. And as long as they were doing that, they might as well make the box the entrance to an augmented-reality game.

And so, beginning May 26, McDonald’s will roll [...]

McDonald’s Tests Guacamole as Topping, Side Dish

McDonald’s is borrowing an item from Chipotle Mexican Grill’s pantry and is testing guacamole not only as a burger topping but as a separate side dish as well.

In Denver, McDonald’s is offering a Guacamole Burger topped with a Hass avocado guacamole, pico de gallo, lettuce and white Cheddar, served on the glossy [...]