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McDonald’s to Cut Menu Next Month

Eleven months after former McDonald’s Corp. COO Tim Fenton conceded, “We stumbled a little bit last year with too many new products, too fast and created a lot of complexity,” the chain finally is going to address its bloated menu, tossing out a few items.

During an investor conference this week, McDonald’s executives reportedly said [...]

McDonald’s Extends Customization Test to Chicken

McDonald’s is extending its “Create Your Taste” customization option to chicken as well as beef as it broadens testing to 30 stores in five states.

Inclusion of chicken, confirmed by the company, makes sense given that beef prices are expected to continue to rise in 2015. This is not the only change as it green-lights [...]

McDonald’s Hackathon Seeks Millennial Engagement

By Monday, McDonald’s will have discovered the app that will best digitalize the restaurant experience and engage Millennials.

That’s the goal, at least, of McDonald’s three-day Hackathon—organized by BeMyApp—being conducted today through Sunday (Nov. 23) in London. “If you are a developer, designer, startup-er, student or just passionate about new technology, register to come and [...]

McDonald’s Abandons ‘You Deserve a Break’ Rights

Keith Reinhard, the legendary ad man who created “You deserve a break today” in 1970, recently recalled that a McDonald’s exec asked how long he thought the campaign would last. “I said, ‘You should stop running this campaign when people no longer deserve a break,’” Reinhard, now chairman emeritus of DDB Needham, told Advertising Age.

[...]

BK Joining Crowded Indian Burger Market

Burger King’s announcement that it will open its first location in India this month doesn’t mean it has run out of more-burger-friendly markets. Long considered a tough sell for burger chains because 42% its roughly 1.2 billion citizens are vegetarians, India has become a new hot destination for American brands. Estimated by researcher Technopak to [...]

McDonald’s Equation: Lovin’ > Hatin’

McDonald’s Corp.’s new twist on its 11-year-old “I’m lovin’ it” theme will be an equation: “Lovin’ > Hatin’.”

The Wall Street Journal, which broke the story about the campaign last week, suggested that the tagline would be “Lovin’ Beats Hatin’,” but the phrase McDonald’s will use is slightly different. What the company filed U.S. federal [...]

McDonald’s Game App Extends Digital Strategy

McDonald’s has launched a combo smartphone app/game promotion in Australia that further uncovers the digital strategy the chain says it plans to spend as much as $100 million developing.

“Drop into Macca’s” (using the local colloquialism for McDonald’s) is a game app that can be downloaded from Apple’s App Store or Google Play. Players guide [...]

McDonald’s Cooks Up Steak Menu in Australia

McDonald’s has put steak on the menu in Australia, adding two new McWraps (Steak & Garlic Aïoli and Steak & BBQ), a Steak Salad with Thai-Style Dressing and a Steak & Egg Brekkie Wrap for mornings. For budget buyers there is a $3 Mini Steak Taster wrap that’s less than half the AUS$7.95 [...]