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McDonald’s Game App Extends Digital Strategy

McDonald’s has launched a combo smartphone app/game promotion in Australia that further uncovers the digital strategy the chain says it plans to spend as much as $100 million developing.

“Drop into Macca’s” (using the local colloquialism for McDonald’s) is a game app that can be downloaded from Apple’s App Store or Google Play. Players guide [...]

McDonald’s Cooks Up Steak Menu in Australia

McDonald’s has put steak on the menu in Australia, adding two new McWraps (Steak & Garlic Aïoli and Steak & BBQ), a Steak Salad with Thai-Style Dressing and a Steak & Egg Brekkie Wrap for mornings. For budget buyers there is a $3 Mini Steak Taster wrap that’s less than half the AUS$7.95 [...]

McDonald’s Pledges to Simplify, Localize, Customize

Relevance, simplicity, localization and customization were the watchwords of McDonald’s Corp.’s embattled response to a Q3 sales report that was even worse than the most dire forecasts. Insisting he is “confident in our ability to regain momentum,” President-CEO Don Thompson told analysts today that the brand needs to provide more choices and customization, which is [...]

McD’s Operators: Monopoly Has to Stop Sales Slide

Janney Montgomery Scott analyst Mark Kalinowski has lowered his projection of McDonald’s Corp.’s September same-store sales to -3.6% from -2.5% based on a survey of 32 domestic franchisees’ opinions. The company will report September and Q3 sale on Oct. 21; the consensus forecast for September is -2.7%.

The Janney survey also finds that McDonald’s operators [...]

McDonald’s, MythBuster Launch Food Q&A

www.youtube.com/watch?v=wXgSnUmhdws#t=12″>webisode

McDonald’s has enlisted professional skeptic and former “MythBusters” co-host Grant Imahara for its latest attempt to counter what it says are some of the persistent myths about the quality of its food. The “Our food. Your questions” campaign begins today (10/13) with TV spots showing real people’s questions and an invitation to consumers to pose [...]

McDonald’s UK Names My Burger Winners

After five months—five times longer than the last UK election campaign—the winners of McDonald’s My Burger crowdsourcing competition have been announced. Each of the five winning burgers will get a one-week tenure on the menu between Oct.15 and Nov. 18, 2014, guaranteeing the burger chain that its LTOs will have some built-in popularity. It’s an [...]

McDonald’s Adding BYO Kiosks in Australia

McDonald’s is testing next-generation technology for build-your-own burgers that it plans to install throughout Australia over the next 12 months.

A McDonald’s exec shows “A Current Affair” how the kiosk works.

For its BYO testing in Southern California, the chain is using an iPad-size screen mounted to the wall or ordering counter. [...]

Playing Chicken: Burger King Cuts Nuggets Price

Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald’s, where Chicken McNuggets carry Monopoly game pieces and where “core products” such as McNuggets have been a marketing focus.

The limited-time offer cuts the price for Burger King’s Nuggets to nearly one-third [...]