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McDonald’s Outlines a Trio of Brand Goals

Jim Skinner’s last McDonald’s Corp. shareholders meeting as its CEO today followed the script of so many meetings that preceded it. Skinner and Don Thompson—McDonald’s president-COO, who succeeds him as CEO on July 1—vowed to stay a course that has been reaping rewards (such as the 8.9% jump in Q1 comp sales). A parade of [...]