Source: The NPD Group
The Philly Cheesesteak Burger available for a limited time at Carl’s Jr. and Hardee’s is a beef patty topped with sliced steak, melted Swiss and grilled peppers and onions. It sounds good but new research from The NPD Group says only one in five customers is likely to order it. [...]
Not Your Mama’s Turkey Burger from The Counter
Not every burger restaurant does a riff on Thanksgiving and turkey for its November Burger of the Month. But many of the best ones do. Start it off with The Counter chain and its Not Your Granny’s Turkey Burger. That’s a 1/3-lb. seasoned turkey patty layered [...]
∞ Watch for Southwest Chicken to be the next LTO iteration for McDonald’s Premium McWrap platform. The spicy version is in several markets and is likely to go national once the Mighty Wings introductory campaign is finished.
The Southwest Chicken McWrap has Habanero Ranch sauce, cilantro-lime glaze and tortilla strips. The benefit of a platform [...]
[As predicted, Wendy's introduced the Pretzel Pub Chicken on Oct. 1. Go here for details.] Around its Dublin, Ohio, headquarters, Wendy’s is offering a new Pretzel Pub Chicken sandwich, a limited-time offering (LTO) that is expected to be introduced systemwide as early as this week. The build includes a chicken patty, Muenster cheese, lettuce, tomato, [...]
The Counter starts celebrating Oktoberfest this weekend with the addition of another of its occasional specialty burgers. Available only from September 21 to October 6, its Oktoberfest Burger is a beef patty topped with German beer cheese, sauerkraut, mustard and diced pork belly with an on-trend pretzel bun.
Served with it will be Oktoberfest Fries, [...]
[Update: Following publication of this post, McDonald’s confirmed that it will roll out Mighty Wings nationally as an LTO on Sept. 9, 2013. Available through November, the bone-in chicken wings will be sold in 3, 5, and 10 pieces starting at $2.99. The company did not address other items mentioned in the operator's Facebook post. [...]
For most chains “barbell marketing” means balancing low- and high-price menu items. Red Robin Gourmet Burgers walks that line, too, but it also has another balancing act to master: The chain is in the midst of a rebranding effort intended to attract more adults but it also needs to maintain its traditional appeal to families [...]