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McDonald’s Tries Chili-Stuffed Burger in Germany

There’s no question that Burger King’s new Bacon Cheddar Stuffed Burger isn’t really a stuffed burger: a true Juicy Lucy-style stuffed burger has fillings in the center of the burger. BK simply mixes bacon and cheese into its ground beef patty. But at least those are traditional burger condiments. In Germany, McDonald’s this week has [...]

Israeli Burger Chain Opens First U.S. Location

Proof that the rise of the burger bar has been a global phenomenon comes in the opening here of Burgerīm, an Israeli quick-service chain with 62 locations back home. Signage proclaims it “A Burger Revolution,” and while that might be a bit hyperbolic, at least Burgerīm is a bit different from the competition. Wedged into [...]

A Dozen Menu Items McDonald’s Could Import Now

This was McDonald’s Corp. CEO Don Thompson’s pledge during last week’s Q1 earnings call: “Throughout the year, we will feature even more compelling new products in the United States, especially in our four key growth categories of chicken, premium beef, breakfast and beverages.” And from where will these great new menu items come? Said COO [...]

Is Jamie Oliver Crashing the Burger Party?

Crusading British chef Jamie Oliver who has battled to improve food prepared and served in U.S. schools and has railed against fast-food chains is planning to open The Dog House & Diner in London, according to Britain’s The Independent and reported by Eater.com. The paper says the menu will feature hot dogs, burgers and ribs. [...]

McDonald’s Still Loves New York

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This is Australia’s year to get McDonald’s promotions it’s previously been denied, apparently. It’s just finishing its first exposure to that McMarketing chestnut, the Monopoly game-piece promotion. No sooner will consumers find out who won the grand-prize Kia than will McDonald’s kick off one of its other global favorite sales-building tools, the America-themed menu. Sources [...]

McCurrywurst Time in Germany

German fast-food eaters are notoriously tough to please and McDonald’s admits business there has been sluggish. But now comes a possible solution in the form of McCurrywurst, an appealingly priced (€2.99 or $3.99) mix of pork bratwurst chunks in a spicy tomato sauce accompanied by shaker packs of either mild or sharp curry powder. Will [...]

McDonald’s Gives McMuffin Global Makeover

If McDonald’s is serious about importing more menu ideas from its stores around the world then breakfast could become much more interesting. Outside the U.S. the humble McMuffin is getting a turn in the spotlight. Japan stores are offering a new stacked-up Mega McMuffin with double the sausage, as one part of the annual Big [...]

Brazil’s Giraffas Burgers Ready to Battle Five Guys

 Giraffas was a small burger joint in Brazil when engineering student Carlos Guerra bought it 30 years ago. He kept the fanciful name and expanded it into one of the country’s largest quick-service burger chains. The first of Giraffas Brazilian Steaks & Burgers’ three U.S. locations opened in Miami in 2011 and more are under [...]

McDonald’s Picks Up LTO Pace in Australia

McDonald’s is keeping the competitive pressure on Australian rival Hungry Jack’s (Burger King) by introducing a multi-item Aussie Range (menu) barely six weeks after its Nov. 13 unveiling of a Summer Range that included a Smokey BBQ Bandit burger, Scorcher Peri Peri Chicken sandwich and more. Following the QSR trend to bring back past LTO [...]

Monday Meeting: Quick McMenu Fixes

No one responds faster to trouble in the marketplace than McDonald’s. As expected, the QSR burger leader has answered October’s sales drop—its first monthly decline in nine years—with a quick menu infusion that focuses on the low-end of the price spectrum. To boost customer traffic, McDonald’s has added the new Grilled Onion Cheddar burger (which [...]

Gordon Ramsay Opening Burger Joint in Vegas

The chef/restaurateur you love to hate meets the food you love to eat. Gordon Ramsay is opening a burger joint. Gordon Ramsay BurGR opens Dec. 22 at Planet Hollywood Resort & Casino in Las Vegas, four days after another new eponymous operation, Gordon Ramsay Pub & Grill opens down the street at Caesars Palace. That [...]

McDonald’s Rolling Out Delivery in Japan as Dining Habits Shift

McDonald’s is making significant strategic changes in Japan where the chain sees a shift in consumer dining toward in-home dining. As a result, it plans a national rollout of home delivery service as well as expansion of McCafé in its second-largest market. McDonald’s Holdings Company (Japan), Ltd., an affiliate company 50% owned by McDonald’s Corp., [...]

HJ’s Continues Revamp as McD’s Readies Aussie Summer Menu

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Burger King Worldwide’s recently released third-quarter results were reasonably strong, with a 1.4% systemwide increase in same-store sales. The U.S./Canada segment did even better, up 1.6%. But Asia/Pacific comps were down 2.2% as a result, the company said, of weak sales in Australia and Korea. This wasn’t the first time this year that Australia, where [...]

Basic Black: Burger Buns Go Dark

Who’d have guessed black burger buns would be a trend, but here’s the third incarnation this year. In commemoration of the 5th anniversary of its return to Japan, Burger King is offering the Premium Kuro Burger, aka Black Burger, beginning Sept. 28. The bun has gone to the dark side thanks to inclusion of bamboo [...]

McDonald’s Accelerates Menu Globalism

The multiculturalism of McDonald’s introduction of McNoodles in Austria is just one example of the chain’s accelerated effort to bring global flavors and excitement to its menus across euro-crisis-depressed Europe. In July, McDonald’s CEO Don Thompson told analysts, “Europe’s Informal Eating Out industry is contracted as austerity measures continue to impact consumer purchasing power and [...]