The Rev Burger name signifies the “Healthier Revolution” the concept’s owners, Bill and Wendy Spatz, seek to bring to fast-food burgers. But “rev” also describes their eagerness to expand: The first location opened on Feb. 14 in a former Burger King site in Carol Stream, Ill., and a second already is set to open next [...]
Few restaurant brands are as linked to one state as Larkburger is to Colorado. The concept itself was created in 2005 out of the popularity of a burger served at the upscale Larkspur restaurant in Vail. Its 13 stores are spread across Colorado and the Arvada, Colo.-based chain proudly identifies itself on its website as [...]
There’s a thaw under way that’s not just melting ice, it’s slowly melting away the fear of being too upscale that has gripped quick-service restaurants for the past year. From Burger King’s $1 BBQ Rib and McDonald’s Dollar Menu & More to Sonic’s $1 hot dogs, Checkers’ $2 Buffalo Chicken Strips and Jack in the [...]
The battle for customers waged between fast-casual and quick-service restaurants proved about as noncompetitive last year as Sunday’s Super Bowl. Fast casual won. Again.
Source: The NPD Group/CREST
Full-year data from The NPD Group survey reveal that customer traffic at fast-casual restaurants increased 8% in 2013 (12 months ending November). Meanwhile, the total restaurant [...]
The world is catching up to Farmer Boys.
Farmer Boys added the third-pound The Natural burger last year.
When the Riverside, Calif.-based chain opened its first store in 1981, sourcing fresh local produce wasn’t the norm for QSRs. Serving breakfast all day was common at sit-down restaurants, but at Farmer Boys guests order at [...]
Freakin’ Unbelievable Burgers, which opened little more than a year ago in Flint, Mich., already is looking to expand through franchising. A second location is expected to open this fall in Detroit, but owner Spartan Pastabilities sees too much potential in the concept to delay a move into franchising. There’s a lot to like about [...]
Fast-casual burger concept Smashburger has grown to more than $170 million in sales (according to Technomic) and inclusion among the 20 largest burger chains in little more than five years. Now it’s establishing a national marketing presence with its first TV advertising.
In the 30-second commercial (watch it here) created by Denver-based Definite Productions, [...]
It has been more than 40 years since Don Shula’s Miami Dolphins had their perfect season and Super Bowl victory, which means many of the young adults drawn to Shula Burger restaurants have little connection with the Shula name. Now, as the chain prepares for the opening of its first franchised location next month in [...]