There’s a thaw under way that’s not just melting ice, it’s slowly melting away the fear of being too upscale that has gripped quick-service restaurants for the past year. From Burger King’s $1 BBQ Rib and McDonald’s Dollar Menu & More to Sonic’s $1 hot dogs, Checkers’ $2 Buffalo Chicken Strips and Jack in the [...]
The battle for customers waged between fast-casual and quick-service restaurants proved about as noncompetitive last year as Sunday’s Super Bowl. Fast casual won. Again.
Source: The NPD Group/CREST
Full-year data from The NPD Group survey reveal that customer traffic at fast-casual restaurants increased 8% in 2013 (12 months ending November). Meanwhile, the total restaurant [...]
The world is catching up to Farmer Boys.
Farmer Boys added the third-pound The Natural burger last year.
When the Riverside, Calif.-based chain opened its first store in 1981, sourcing fresh local produce wasn’t the norm for QSRs. Serving breakfast all day was common at sit-down restaurants, but at Farmer Boys guests order at [...]
Freakin’ Unbelievable Burgers, which opened little more than a year ago in Flint, Mich., already is looking to expand through franchising. A second location is expected to open this fall in Detroit, but owner Spartan Pastabilities sees too much potential in the concept to delay a move into franchising. There’s a lot to like about [...]
Fast-casual burger concept Smashburger has grown to more than $170 million in sales (according to Technomic) and inclusion among the 20 largest burger chains in little more than five years. Now it’s establishing a national marketing presence with its first TV advertising.
In the 30-second commercial (watch it here) created by Denver-based Definite Productions, [...]
It has been more than 40 years since Don Shula’s Miami Dolphins had their perfect season and Super Bowl victory, which means many of the young adults drawn to Shula Burger restaurants have little connection with the Shula name. Now, as the chain prepares for the opening of its first franchised location next month in [...]
The Counter’s Founder Jeff Weinstein says the company’s new fast-casual prototype has the potential to take the brand where it could not otherwise have gone while also freeing the original concept to evolve.
The first location for Built Custom Burgers (a play on The Counter’s “Custom Built Burgers” sub-theme) opened last week by the University [...]
Fast-casual burger chain Meatheads celebrates its fifth anniversary today (1/28), which means it is young enough to remain true to the quality commitment on which it was founded but mature enough to concede that a few tweaks could be made to the concept.
Meatheads offers build-your-own burgers or “chef-inspired” signature burgers.
One departure from [...]