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Sonic Shifts Media Spending, Building Design

http://www.youtube.com/watch?v=rQHFnkdHOoA&list=UUpRycHNXPaywifhbf9mf49Q&index=1″>Two

Sonic Drive-In says it is shifting its media-buying strategy to give its brand—now operating in 43 states—a more national profile. And while “non-TV” media spending will be slashed to 7% of its budget, compared with 17% in 2012, the Oklahoma City-based chain says that represents primarily a minimizing of outdoor advertising not digital spending (although, [...]

Reimaging: Checkers/Rally’s Makes its Move

Checkers/Rally’s tomorrow (9/8) unveils the third of three reimaged locations it plans in Columbus, Ohio. It’s one of 10 Ohio’s Rally’s locations that are being remodeled by year-end in a test of a new exterior design. Operating under both the Checkers and Rally’s brands, depending on market, the chain is the 12th largest U.S. burger [...]

Franchisee Morphs Johnny Rockets to JR’s Concept

Johnny Rockets franchisee Richard Riva has opened the first JR’s Burger Grill in Phoenix. Less a totally new concept than a reworking of a full-service Johnny Rockets to a quick-service format, the restaurant is offering a limited menu with burgers priced at $2.99.

A Johnny Rockets spokesperson calls the concept “quick-service pricing with fast-casual quality.” [...]

McDonald’s Investing $1 Billion in Canadian Makeover

The red "blade" is central to the new exterior design.

McDonald’s Corp. accelerated its global remodeling plan by committing $1 billion to upgrading its 1,400 restaurants in Canada by the end of 2012. The program, similar to the one underway in the U.S. and nearly completed in Europe, involves more than exterior and [...]

Extreme Makeover: Burger King Edition

Say goodbye to the King character.

[June 1 Update: McGarryBowen wins Burger King's U.S. ad account. Read here.] The King is dead; long live the new Burger King.

The No. 2 burger chain is changing its menu, its look, its marketing and its attitude, according to a 5/30 article by Elaine Walker in the [...]

Burger King Pulls Plug on Expensive, Futuristic Redesign

[Updated: Burger King says it is revising but not abandoning its 20/20 design concept. According to a company spokesperson, "Burger King Corp. believes its global 20/20 restaurant image program is the future of the Burger King brand and the company has no plans to move away from this image. … In an effort to provide [...]

Back Yard Burgers Cooks Up Something New

Back Yard Burgers moves its concept in several new directions with its first in-line restaurant, which has opened in a suburb of Nashville, where it is headquartered.

Dubbed the Back Yard Burgers Hermitage Grill, the unit is its first without a drive-thru. That’s a major change for a brand that began as a double-drive-thru, no-dining-room [...]

McDonald’s UK CEO Tapped as Global Marketing Chief

Steve Easterbrook, who joined McDonald’s Corp. in 1993 after a career as a PricewaterhouseCoopers accountant, was today named to the new position of Executive Vice President and Global Chief Brand Officer. Overseeing marketing, menu innovation and consumers insights, he takes on responsibilities previously held by Mary Dillon, who resigned as global chief marketing officer in [...]