Two new marketing campaigns that draw on the timeless appeal of the American diner manifest the restaurant industry’s current malaise and perhaps provide its remedy as well.
McDonald’s American Vintage campaign in Japan celebrates the iconic diner.
The latest NPD Group/CREST data shows that the restaurant business—here and in several other countries—has hit the [...]
Interior upgrades–such as for this McDonald’s in Llanelli, Wales–may also improve customer satisfaction with quick-service brands.
Britons’ overall satisfaction with limited-service restaurants has matched that for full-service competitors for the first time, according to the latest National Customer Satisfaction Index (NCSI) data for the UK. The shift could presage increased price competition for British [...]
Restaurant visits by U.S. Hispanic diners declined by 1% in 2012 at the same time that overall restaurant traffic rose by 1%, The NPD Group reports. The decline in Hispanic traffic translates to a loss of 86 million visits. Cutbacks in restaurant visits were most pronounced among Hispanic consumers ages 18 to 34, an especially [...]
Although restaurant sales showed no growth in 2010, the restaurant industry increased total ad spending, according to data from Kantar Media. Spending by the category was $5.652 billion, a 2.3% increase over 2009. According to the National Restaurant Association, restaurant sales were off 0.2% last year.
For restaurants, Q1 was the strongest ($1.454 billion) for [...]
[Update: Boston Burger Company's Ray Malvone is the winner and will participate in the Burger Bash.] Rachael Ray gets more than her share of criticism, in part because of her ubiquity, but the woman knows and respects burgers. Her Burger Bash at the annual Food Network South Beach Wine & Food Festival has established itself [...]