Burger King once again has revamped its coffee, this time adopting a “a new, 100% Latin American arabica bean custom blend” from supplier Seattle’s Best, a unit of Starbucks. The new Smooth Roast platform includes brewed coffee, iced coffee and, for the first time, lattés (beginning in March), which moves Burger King a bit closer [...]
Well, well. McDonald’s will begin selling bagged ground coffee under the McCafé brand at the majority its 1,400 restaurants in Canada beginning g Nov. 8. This comes just weeks after BurgerBusiness.com’s exclusive report that McDonald’s had trademarked its name for ground/whole-bean coffee. Our inquiry to McDonald’s was dismissed with, “We register a lot of trademarks. [...]
Burger King Worldwide announced a coffee deal for its Latin America/Caribbean (LAC) division, naming Nestlé Professional the preferred supplier for a new specialty-coffee menu coming to those markets.
BK sells Starbucks' Seattle's Best coffee in the U.S. but has opted to use Nestlé specialty coffee in Latin America.
The deal covers not only Nestlé’s [...]
Coffee is a $2 billion-plus business for McDonald’s in the U.S., but the chain is signaling an interest in following Dunkin’ Donuts, Tim Hortons and others into the coffee-retailing business. On Sept. 18, 2012, a U.S. trademark registration was filed for the McDonald’s name specifically covering ground and whole-bean coffee.
Asked for comment on the [...]
McDonald’s uses a broad array of marketing tactics, but historically it has left head-to-head-taste-test comparisons to bloggers. That’s why it’s interesting that the chain this week has launched a taste-test TV commercial for its McCafé coffee in Australia.
httpv://www.youtube.com/watch?v=H36D7puFkZU The spot opens with a young woman’s assertion that “Blind taste tests have shown that more [...]