Burger King is introducing the Chicken Big King, a further evolution of the Big King burger it unveiled last November and then increased in size in February. The new sandwich’s build remains the same as with the previous two iterations—with lettuce, pickles, onions, American cheese and King sauce on a three-layer, toasted sesame-seed bun —just [...]
Some interesting bits, pieces and loose ends from the day:
A few weeks back I wrote about A&B Burgers, a Salem, Mass., burger bar that opened in December. By January it already was listening to customers and making changes, including increasing the size of its burgers by 1 oz. each without increasing prices.
If you thought McDonald’s broke the mold when it created the McRib, think again. In Malaysia, McDonald’s has introduced the Chicken McRib sandwich, and there’s no reason why this idea couldn’t be imported to the U.S.
This isn’t simply a standard chicken sandwich bearing the McRib name. This is a chicken patty molded like the [...]
[Update: Following publication of this post, McDonald’s confirmed that it will roll out Mighty Wings nationally as an LTO on Sept. 9, 2013. Available through November, the bone-in chicken wings will be sold in 3, 5, and 10 pieces starting at $2.99. The company did not address other items mentioned in the operator's Facebook post. [...]
For decades a burger and fries have been the fast-food paradigm but data compiled for BurgerBusiness.com by researcher Mintel show that that’s no longer valid. Chicken sandwiches have surpassed beef burgers in number on QSR menus.
The shift actually took place in 2010 when beef prices spiked. But rather than being a [...]