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Burger King-Tim Hortons Deal Approved With Conditions

The Government of Canada on Thursday gave its approval of Burger King Worldwide’s application to acquire control of the Tim Hortons brand. However, like a parent reluctantly allowing a child to date, the government gave its approval contingent on Burger King’s agreement to a list of commitments. These reflected the government’s concern about an iconic [...]

Burger King Japan Invents Fondue Burgers

Another exotic burger is on its way from Burger King Japan, the folks whose current holiday offers are the Premium Berry Burger—topped with a sauce of cranberries, blueberries and red wine—and the Mush’nCheese with mushrooms.

But arriving on Jan.1, 2015, will be the Beef Fondue and Chicken Fondue: two sandwiches that are meant to be [...]

Burger King Plays an Oldie

The Yumbo Hot Ham & Cheese Sandwich came off the Burger King menu 40 years ago, before most of its core audience was born. But the chain is reviving the sandwich beginning Dec. 2, saying in a release that it expects the item “will bring back memories for loyal guests.”

As before, the sandwich combines [...]

‘Berry Kristmush’ from Burger King!

Burger King in Japan is wishing everyone a “Berry Kristmush.” That’s the culture-mashing message accompanying the chain’s new holiday menu that begins November 17.

One offering is the unfortunately named Mush’n’Cheese burger. Luckily that topping is chopped mushrooms, not mush, plus cheese. It’s priced at ¥480 (US$4.15).

Then there’s the Premium Berry burger, topped with [...]

BK Joining Crowded Indian Burger Market

Burger King’s announcement that it will open its first location in India this month doesn’t mean it has run out of more-burger-friendly markets. Long considered a tough sell for burger chains because 42% its roughly 1.2 billion citizens are vegetarians, India has become a new hot destination for American brands. Estimated by researcher Technopak to [...]

Playing Chicken: Burger King Cuts Nuggets Price

Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald’s, where Chicken McNuggets carry Monopoly game pieces and where “core products” such as McNuggets have been a marketing focus.

The limited-time offer cuts the price for Burger King’s Nuggets to nearly one-third [...]

Burger King, Tim Hortons Talk Merger

Burger King Worldwide has confirmed talks to acquire Canadian chain Tim Hortons. The combined entity would be headquartered in Canada as a tax-reducing move. Please see the earlier post, “Tim Hortons and QSRs’ New Reality” here. Burger King’s announcement follows:

OAKVILLE, ON, and MIAMI, FL, August 24, 2014 – In response to media reports, Tim [...]

Social Media Drive Chicken Fries Return

Any lingering doubts about social media’s influence on QSR menu development are dispelled by Burger King’s revival of Chicken Fries.

Introduced in 2005 and dropped from the menu in 2012, Chicken Fries have been a social-media topic ever since, according to Burger King CMO-North America Eric Hirschhorn. “Literally from the day Chicken Fries left the [...]