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Monday Meeting: Burger King’s Half-Pound Burger

→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the [...]

‘Proud Whopper’ Defines Burger King’s ‘Be Your Way’

Burger King Corp. steps up and boldly defines its new “Be Your Way” tagline in an unexpected way on July 2 when it releases a short film in support of equality.

During the 44th Annual San Francisco Pride Parade on Sunday, June 29, the Burger King at 1200 Market Street on the parade route offered [...]

Burger King Adopts ‘Be Your Way’ as Ad Slogan

Burger King’s 40-year-old “Have It Your Way” slogan has morphed into a new positioning, “Be Your Way,” that the company says better fits the times and the brand.

The new tagline begins appearing this month.

Fernando Machado, SVP_Global Brand Management, told BurgerBusiness.com that the new tagline is the result of a company reexamination of [...]

Burger King Adding ‘Burgers at Breakfast’ Menu

While Taco Bell urges America to try its Waffle Taco, McDonald’s promotes McGriddles, White Castle whips up Belgian Waffle Breakfast Sandwiches, Dunkin’ Dunuts tempts with Eggs Benedict Breakfast Sandwich and so on, Burger King is going to sell a breakfast item it already knows everyone loves: burgers.

Burger King is rolling out a new “Burgers [...]

SPAM Burger Heads BK Breakfast in Japan

Perhaps what the breakfast competition needs is a good SPAM cheeseburger. At least that’s Burger King’s thinking in Japan where the chain this week relaunched its morning menu with an interesting array of foods not usually associated with breakfast. The menu has three price tiers. At ¥290, or US$2.83, are a Morning Burger with cheese [...]

More On QSR Menu ‘Recycling’

As it happens, there’s more to the Burger King update than the Chicken Big King glossed in the previous post. Although the chain swears it’s not returning to its old too-many-new-products ways, Burger King has introduced two other new products: the BBQ Bacon Whopper and Honey BBQ Chicken Strips.

While new, these are consistent with [...]

Burger King Builds a Chicken Big King

Burger King is introducing the Chicken Big King, a further evolution of the Big King burger it unveiled last November and then increased in size in February. The new sandwich’s build remains the same as with the previous two iterations—with lettuce, pickles, onions, American cheese and King sauce on a three-layer, toasted sesame-seed bun —just [...]

French Burger Chain Protects its Turf

On the heels of Burger King’s return to France and its opening a unit in Paris’s busy Gare Saint-Lazare train station, France’s No. 2 burger chain Quick has unveiled a new small-space concept called “Burger Bar by Quick.”

The first is expected to open this summer in Paris.

The company said the new brand [...]