Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald’s, where Chicken McNuggets carry Monopoly game pieces and where “core products” such as McNuggets have been a marketing focus.
The limited-time offer cuts the price for Burger King’s Nuggets to nearly one-third [...]
Burger King Worldwide has confirmed talks to acquire Canadian chain Tim Hortons. The combined entity would be headquartered in Canada as a tax-reducing move. Please see the earlier post, “Tim Hortons and QSRs’ New Reality” here. Burger King’s announcement follows:
OAKVILLE, ON, and MIAMI, FL, August 24, 2014 – In response to media reports, Tim [...]
→ Burger King is mastering the art of being new without being overly innovative. Its latest addition tom its menu is the A.1. Ultimate Bacon Cheeseburger. That sounds like the sauce is the star, but what’s most interesting here is that the build is two quarter-pound patties topped with bacon, melted American cheese (plus the [...]
Burger King Corp. steps up and boldly defines its new “Be Your Way” tagline in an unexpected way on July 2 when it releases a short film in support of equality.
During the 44th Annual San Francisco Pride Parade on Sunday, June 29, the Burger King at 1200 Market Street on the parade route offered [...]
Burger King’s 40-year-old “Have It Your Way” slogan has morphed into a new positioning, “Be Your Way,” that the company says better fits the times and the brand.
The new tagline begins appearing this month.
Fernando Machado, SVP_Global Brand Management, told BurgerBusiness.com that the new tagline is the result of a company reexamination of [...]
While Taco Bell urges America to try its Waffle Taco, McDonald’s promotes McGriddles, White Castle whips up Belgian Waffle Breakfast Sandwiches, Dunkin’ Dunuts tempts with Eggs Benedict Breakfast Sandwich and so on, Burger King is going to sell a breakfast item it already knows everyone loves: burgers.
Burger King is rolling out a new “Burgers [...]
Perhaps what the breakfast competition needs is a good SPAM cheeseburger. At least that’s Burger King’s thinking in Japan where the chain this week relaunched its morning menu with an interesting array of foods not usually associated with breakfast. The menu has three price tiers. At ¥290, or US$2.83, are a Morning Burger with cheese [...]