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Innovation on the Menu for McDonald’s

McDonald’s is renewing its push to foster innovation as the way to build its QSR sales leadership in a slow-growth restaurant marketplace. The result of that push may be significant developments in food, store operations and technology.

CEO Don Thompson sees opportunities for bundled meal options like the multi-person Dinner Box program in Australia.

[...]

CKE Tweaks McD’s Over Angus; Wendy’s Tests BBQ Salad

Just as McDonald’s rolls out its new Quarter Pounder varieties that replace the discontinued Angus Third Pounder line, rival CKE Restaurants is reminding burger lovers that its Angus burgers aren’t leaving. Even better, CKE is offering $1 to salve McDonald’s customers’ broken hearts.

CKE took out a full-page ad in USA Today and [...]

Can the CBO Revive McDonald’s Sales?

It’s all about market share, says McDonald’s CEO Don Thompson, and the chain plans to improve share by emphasizing the “entry level” Dollar Menu, Daily Double and Bacon McDouble burgers while encouraging trade-up to premium-price items such as its new pair of CBO (Cheddar Bacon Onion) Angus and chicken sandwiches.

The new CBO burger [...]

McDonald’s is Serious About Angus Beef, Too

http://www.youtube.com/watch?v=6JPsYXZ4E_g&feature=plcp”>Monopoly

[Update: In New Zealand,McDonald’s adds a Moroccan Lamb Burger on Sept. 26.] Last month, McDonald’s introduced its Serious Lamb Burger to consumers in Australia. Now it’s going back to its beef roots: This week (9/26) the chain unveils a new Serious Angus Burger as a limited-time offering there, according to sources. This member of the [...]

Better Burgers: The View from Everest

Everest has changed beef, buns, sides, service and prices (photo credit: Jim Frost).

What happens when you follow conventional wisdom but your customers don’t? When Everest Burger opened a year ago in Glencoe, Ill., an affluent northern Chicago suburb, it had all the 21st-century burger-restaurant earmarks: upscale grass-fed-beef specialty burgers and a fast-casual service [...]

Another New Burger for Wendy’s?

GrubGrade says this is Wendy's latest.

Ah, chains can menu chicken if they must but they can’t stop trying to perfect better burgers, can they? Wendy’s can’t. GrubGrade reports that in Wichita, Kan., the chain is testing yet another premium burger line that it’s calling Black Label Hamburgers, a name reminiscent of top-shelf spirits.

[...]

McDonald’s Zesty BBQ Cruncher: Beef or Chicken

McDonald’s continues to experiment with its ingredient pantry, mixing and matching patties, proteins and buns to create new sandwiches. Its latest idea, now in test, is the Zesty BBQ Crunch, a premium sandwich with a twist: it’s available as either an Angus or chicken burger.

The Zesty BBQ Crunch calls in peppered bacon, barbecue [...]

Ted’s Montana Grill Reclaims Its Burger Cred

The Canyon Creek, with Cheddar, bacon, jalapenos, blackberry jam and fried egg.

Ted’s Montana Grill reasserts its status as an innovative burger chain with the addition of five thick new burgers, including two egg-topped builds and interesting toppings such as house-made tomato jam. As with its other burgers, the new items can be ordered [...]