Two new marketing campaigns that draw on the timeless appeal of the American diner manifest the restaurant industry’s current malaise and perhaps provide its remedy as well.
McDonald’s American Vintage campaign in Japan celebrates the iconic diner.
The latest NPD Group/CREST data shows that the restaurant business—here and in several other countries—has hit the [...]
DDB Chicago has scored a coup in its quiet rivalry with fellow McDonald’s ad agency Leo Burnett by hiring Tony Malcolm as executive creative director on its McDonald’s business in the U.S.
Malcolm has worked on the McDonald’s account during his eight years at Leo Burnett UK in London. There he wrote the “Just [...]
Source: Kantar Media
The restaurant industry’s ad spending finally slowed in Q3 but it remains ahead of total U.S. advertising growth for the year.
Restaurants spent $1.58 billion on measured-media advertising (excludes Internet advertising, free-standing inserts and public-service ads) during Q3, a 3.6% decrease from the Olympics-inflated $1.64 billion spent during the July-September span [...]
[As predicted, Wendy's introduced the Pretzel Pub Chicken on Oct. 1. Go here for details.] Around its Dublin, Ohio, headquarters, Wendy’s is offering a new Pretzel Pub Chicken sandwich, a limited-time offering (LTO) that is expected to be introduced systemwide as early as this week. The build includes a chicken patty, Muenster cheese, lettuce, tomato, [...]
McDonald’s will have a functioning outlet as part of a new Australian morning TV show, “Wake Up.” Announcement of the deal with Network Ten has brought the expected criticism from some nutritionists.
The McDonald’s operation won’t be available to the public. Instead its two full-time staffers will be preparing breakfast items for the show’s on-air [...]
Brunch Box, Portland, OR
Burger Parlor, Fullerton, CA
A year ago, BurgerBusiness.com gathered 20 great burger-joint logos in a post that proved to be very popular. A sequel was promised. I’ve gained several new favorites since that post, including Brunch Box (at left) in Portland, Ore., for its graphic elegance and clever incorporation [...]