Last October, BurgerBusiness.com interviewed Mike Mariola, an Ohio restaurateur who had opened a burger bar, The Rail, in Fairlawn, Ohio, and was working on two more locations (north Olmsted and Canton). Those three restaurants now are open and humming and The Rail on September 8 launched its first TV advertising.
The Rail is [...]
Restaurants reined in advertising spending in 2014’s first quarter after significantly exceeding the average throughout 2013. According to Kantar Media, total U.S. advertising expenditures (all businesses) increased a surprisingly strong 5.7% to $34.9 billion in the first quarter.
However, restaurant spending in Q1 increased just 1.9% to $1.678 billion. That ended the industry’s year-old streak [...]
Burger King’s 40-year-old “Have It Your Way” slogan has morphed into a new positioning, “Be Your Way,” that the company says better fits the times and the brand.
The new tagline begins appearing this month.
Fernando Machado, SVP_Global Brand Management, told BurgerBusiness.com that the new tagline is the result of a company reexamination of [...]
Two new marketing campaigns that draw on the timeless appeal of the American diner manifest the restaurant industry’s current malaise and perhaps provide its remedy as well.
McDonald’s American Vintage campaign in Japan celebrates the iconic diner.
The latest NPD Group/CREST data shows that the restaurant business—here and in several other countries—has hit the [...]
DDB Chicago has scored a coup in its quiet rivalry with fellow McDonald’s ad agency Leo Burnett by hiring Tony Malcolm as executive creative director on its McDonald’s business in the U.S.
Malcolm has worked on the McDonald’s account during his eight years at Leo Burnett UK in London. There he wrote the “Just [...]
Source: Kantar Media
The restaurant industry’s ad spending finally slowed in Q3 but it remains ahead of total U.S. advertising growth for the year.
Restaurants spent $1.58 billion on measured-media advertising (excludes Internet advertising, free-standing inserts and public-service ads) during Q3, a 3.6% decrease from the Olympics-inflated $1.64 billion spent during the July-September span [...]