2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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Can the Diner Reinvigorate Restaurants?

www.youtube.com/watch?v=qmviqUsyOWo”>Another

Two new marketing campaigns that draw on the timeless appeal of the American diner manifest the restaurant industry’s current malaise and perhaps provide its remedy as well.

McDonald’s American Vintage campaign in Japan celebrates the iconic diner.

The latest NPD Group/CREST data shows that the restaurant business—here and in several other countries—has hit the [...]

DDB Hires Burnett Exec for McDonald’s

DDB Chicago has scored a coup in its quiet rivalry with fellow McDonald’s ad agency Leo Burnett by hiring Tony Malcolm as executive creative director on its McDonald’s business in the U.S.

Malcolm has worked on the McDonald’s account during his eight years at Leo Burnett UK in London. There he wrote the “Just [...]

Restaurant Ad Spending Slows, Still Exceeds Average

Source: Kantar Media

The restaurant industry’s ad spending finally slowed in Q3 but it remains ahead of total U.S. advertising growth for the year.

Restaurants spent $1.58 billion on measured-media advertising (excludes Internet advertising, free-standing inserts and public-service ads) during Q3, a 3.6% decrease from the Olympics-inflated $1.64 billion spent during the July-September span [...]

1955 Burger Back and Better in UK

McDonald’s has reintroduced its 1955 Burger to the UK with an improved recipe and a new ad campaign.

The burger first appeared in Germany in 2010 and since then has traveled the Western world, serving as an LTO in most European markets. The basic build is with caramelized onions, bacon, tomato lettuce and [...]

Pal’s Reaches Out to Absent Friends

Pal’s Sudden Service restaurants don’t look like those of any other burger chain in America, so it’s only right that it has an advertising strategy all its own. Pal’s latest campaign doesn’t spotlight Millennials, teens or heavy users but people who can’t visit its restaurants.

“Come Home to Pal’s” is the theme of the [...]

Why Restaurant Ad Spending is Soaring

[As predicted, Wendy's introduced the Pretzel Pub Chicken on Oct. 1. Go here for details.] Around its Dublin, Ohio, headquarters, Wendy’s is offering a new Pretzel Pub Chicken sandwich, a limited-time offering (LTO) that is expected to be introduced systemwide as early as this week. The build includes a chicken patty, Muenster cheese, lettuce, tomato, [...]

McDonald’s Opening Unit in TV Studio

McDonald’s will have a functioning outlet as part of a new Australian morning TV show, “Wake Up.” Announcement of the deal with Network Ten has brought the expected criticism from some nutritionists.

The McDonald’s operation won’t be available to the public. Instead its two full-time staffers will be preparing breakfast items for the show’s on-air [...]

Typecasting: 50 Great Burger-Joint Logos

Brunch Box, Portland, OR

Burger Parlor, Fullerton, CA

A year ago, BurgerBusiness.com gathered 20 great burger-joint logos in a post that proved to be very popular. A sequel was promised. I’ve gained several new favorites since that post, including Brunch Box (at left) in Portland, Ore., for its graphic elegance and clever incorporation [...]