Meet Gregory. If he looks familiar, it may be because he looks like the weary history teacher we all had in high school. If you were especially unlucky he also was your counselor who never really knew your name. And didn’t care. Yep, him. His is the face McDonald’s has chosen to represent the new Extra Value Menu. Value wears a turtleneck, apparently.
Gregory (actor Gregory White) pops up in new TV spots, giving laconic advice to young people about the discount menu. “Never trust a dog to watch your food. Or that guy you work with, for that matter,” Gregory says in one spot. Good to know.
The centerpiece of the Extra Value Menu is the 20-piece Chicken McNuggets pack for $4.99. But there’s more, of course: the Double Cheeseburger, Angus Deluxe Snack Wrap, Snack-Size McFlurry, Iced Coffee and Chicken Ranch Snack Wraps are also down here in this above-the-Dollar-Menu-but-below-average-pricing niche with Gregory, who has his own website.
Spanish-speaking consumers are not required to meet Gregory. New Hispanic TV spots simply create vignettes about love-struck youngsters. Me encanta.
And speaking of budget pricing, McDonald’s this week began testing a new steak & egg breakfast burrito in Atlanta, where it is introductory priced at two-for-$3. This follows a test launched earlier this month of fresh breakfast baked goods such as multi-grain berry muffins in New England and Albany, N.Y., stores.