Happy October. Sometime this week, probably early on Wednesday, BurgerBusiness.com will get its one-millionth page view. Perhaps it will be from you. Thanks for that. A million views is an achievement for a chatty little B2B blog about the business of selling burgers. Know that your visits have been appreciated. You’re all welcome to return any time.
Now, here’s what we’re seeing:
◙ Why read BurgerBusiness.com? Exclusive market intelligence. Last week we reported that Jack in the Box was readying a new cheeseburger. It was. The new Outlaw Burger is in JitB stores as an LTO as of today. And it has brought a flanker with it: the Outlaw Spicy Chicken Sandwich.
Both are topped with a bourbon barbecue sauce, lettuce, tomato, hickory-smoked bacon, American cheese and onion rings and are served on sesame-seed buns.
That the Outlaw sandwich can be either beef or chicken is reminiscent of an earlier BurgerBusiness.com exclusive: the Zesty BBQ Cruncher sandwich—available with beef or chicken patty—that McDonald’s market-tested this summer. There’s a trend building here.
◙ French blog Fast and Food reports that McDonald’s will launch a new line of burgers on bagels there beginning Nov. 16, 2011. The line reportedly will include a Bacon Bagel Burger, Cheese Bagel Burger and Pepper Bagel Burger. McDonald’s offered the American & Bacon burger on a bagel in France a year ago.
◙ McDonald’s has several burger brand-names that it markets globally: Big Mac, Quarter Pounder, 1955, NYCrispy. The M, McFeast and the Big ‘n Tasty are among them. In Sweden now, McDonald’s is offering a new burger with a catchy name that just might catch on elsewhere. The Big Double Beef is like a double Quarter Pounder with cheese, with steak sauce.
◙ So what are McDonald’s best-ever sandwiches? In Germany and Luxembourg , the chain is offering a “Best of McDonald’s” menu promotion. Featured are the upscale Le M/Der M burger, its bacon-topped version and the Chicken Mythic. None of these sandwiches has made it to the U.S. menu yet. Don’t we deserve the best?