Continuing the globalization of its menu, McDonald’s is testing a sandwich it is marketing as an English Pub Burger. On the menu in Algonquin, Ill., the burger was first reported by the blog Within the Empier (source of the trayliner at right).
Essentially, the English Pub Burger is a tarted up Angus Third Pounder burger, to borrow a saucy English expression. The top-heavy build includes the 1/3-lb. Angus beef patty plus hickory-smoked bacon, white Cheddar and American cheeses, grilled onions, steak sauce and smoky Dijon mustard sauce on an “artisan roll” that differs from the current Angus bun.
The English Pub Burger is priced the same as Angus Third Pounders: $4.49 for the a la carte sandwich, $6.49 for the meal with fries and beverage.
Marketing material promises “It’s so tasty, you’ll be gobsmacked” and provides a translation of the British idiom as “astonished or astounded.”
This is the first item in the U.S. that McDonald’s has branded as “English,” but it’s only fitting given McDonald’s history of marketing American-themed menu items outside the U.S. For example, the chain just concluded its now-annual “Great Tastes of America” promotion in the UK and Ireland that featured the Miami Melt, Chicago Supreme, Texas Grande, New York Classic and New Orleans Deluxe sandwiches. The NYCrispy burger, a tribute to New York City, has made the rounds of McDonald’s menus in Europe and currently is on offer in Belgium. And last year, McCafes in Germany added cupcakes named for New York City neighborhoods.
Burger King has joined the ‘round-the-world trend, too, having recently offered the Spicy New Orleans burger in Germany and the Whopper Texas BBQ in Portugal. By the way, Burger King’s aversion to using the word “burger” is such that its most recent menu addition in Austria is the “Grilled Beef Siciliano.” It’s ground beef topped with mozzarella cheese and “a fruity sauce”: i.e. a burger.