httpvh://www.youtube.com/watch?v=tgYoX1IiJOI It’s a sign of McCafé’s importance to McDonald’s—in Europe at least—that the chain that made the Coca-Cola-glass giveaway a promotional staple is now giving out coffee cups.
Beginning today, McDonald’s in France (where it is colloquially called McDo) once again offers customers one of six brightly colored coffee cup from well-known kitchenware marketer Revol with purchase of a menu item and a McCafé coffee (or other hot beverage). McDonald’s first ran the cup promotion last summer.
Will consumers be excited about getting yet another coffee cup for the cupboard? The answer comes in a video (at left) from DDB Paris. It shows passers-by delightedly helping themselves to 20,000 of the “crumpled cups,” which were arranged in giant displays in a Paris plaza.