It’s Super Bowl Monday, when the game itself fades as we address the important question: “What was the best commercial?” If you voted for the exuberant excess of the Kia Optima commercial (helicopter, spaceship, Mayans, Neptune rising etc.), keep in mind that it’s the work of El Segundo, Calif., agency David & Goliath. Who? That’s what many people asked when D&G was named the new creative agency for the Carl’s Jr. and Hardee’s brands last month. If an agency can create that for a Kia, think what it could do for a Guacamole Bacon Six Dollar Burger.
weren’t well represented during this year’s Super Bowl. Jack in the Box’s All-American Burger spot was the lone player. But in last week’s marketing whirl around Super Sunday advertisers, you may have overlooked a couple of interesting burger-chain spots:
◘ When BurgerBusiness.com last week alerted you to the new goat cheese burger at McDonald’s/France, we didn’t have the TV commercial from TBWA/Paris that’s supporting the introduction. We do now (at left). Separately, we also were sent the TV spot from TBWA/Madrid that backs McDonald’s retro 1955 Burger to Italy.
◘ In Canada, McDonald’s introduced buttermilk biscuit breakfast sandwiches, labeling them McBiskits in Quebec. Love that name. In the U.S., McDonald’s introduced the Chipotle BBQ Bacon Angus Third Pounder and Snack Wrap.
◘ Sonic is promoting dessert instead, which is usually a wise move. It has introduced the Red Velvet Cheesecake Blast.
◘ In Hong Kong, McDonald’s asks “Why just eat our food when you can wear it?” The chain has introduced miniature food bangles that you can dangle on your cellphone or, if you’re cute kid (see above), hang from your ears. Watch the TV spot here.