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McDonald’s/Canada Turns Big Mac into Mini-Burger Snack Wrap

[Jan. 25 Update: A&W introduces a Mac Snack Wrap clone. See it here.]

[Jan. 8 Update: See the TV commercial for the Mac Snack Wrap U.S. introduction here.]
[June 17 Update: See McD's Euro snack wraps here ]
[April 13 Update: View the Canadian TV commercial
here

McDonald’s Canadian unit tomorrow introduces the Mac Snack Wrap, the first time the world’s largest restaurant chain has tried beef in its Snack Wrap line.snackwrapimage

Available for now only in McDonald’s 1,400 Canadian restaurants (althought it has been tested here in Houston) and only from March 17 through May 18, the Mac Snack Wrap combines beef (half a 4-oz. Quarter Pounder patty) with its signature Big Mac sauce, lettuce, Cheddar and Monterey Jack chesses, pickles and onions in a warm flour tortilla. The suggested price is $1.89; it has 350 calories (21 grams of fat).

Although McDonald’s isn’t touting the new item as a mini burger per se, the net result is creation of a mini Big Mac, putting McDonald’s (in Canada, at least) among the chains that recently have added mini burgers (Burger King) or that say they plan to do so (Jack in the Box). In the United Kingdom, McDonald’s offers a Little Italian mini burger (beef, shredded lettuce, tomato relish and cheese on a mini ciabatta roll).

Little Italian

Little Italian

In Canada, McDonald’s is positioning the new item as a portable snack. “The Mac Snack Wrap has combined new and familiar flavors and is sure to satisfy the craving for a Big Mac while providing it in a portable snack-size at a great value,” said Brian O’Mara, chief marketing officer-menu management for Toronto-based McDonald’s Restaurants of Canada.

The company hasn’t said whether it intends to extend the item to U.S. menus. McDonald’s Canadian units offer other Snack Wrap variations–including Spicy Buffalo Chicken–that are not included on domestic menus.

16 comments to McDonald’s/Canada Turns Big Mac into Mini-Burger Snack Wrap

  • MEP

    That looks pretty darn tasty. Though I would ask them to swap for Batavia lettuce.
    Points to McDonald’s for mixing it up.

  • david smokovitz

    Where’s the beef?!! get real……. $1.89 for 2oz of beef?

  • admin

    Actually, its wrapper is a tortilla. But beef, lettuce and cheese hardly seem like an all-out attack on nutrition standards. What I just made for myself for lunch was WAAAY worse.

  • Emily

    I think that looks nasty. Those McD’s flour tortillas are the ultimate gut bomb.

  • Marlene

    Only in Canada, you say? Pity!
    I’m in Canada and I had one for lunch – it was GREAT! – and smaller/less bread but 100% satisfying. YUM.

  • Marie

    I just had one – tastes just like a Big Mac without all the calories – I liked it. They need to make a sesamee seed tortilla and it would be perfect!!!!

  • Joe

    i enjoy everything the the McDonald’s McCafe coffees except the goofy name

  • Soo

    Just had one of these in NYC. They are pretty good though the cheese doesn’t melt as well in the wrap as it does in a Big Mac.

  • Tracy

    Such A Shame This Mc Wrap Sandwich Didnt Last Too Long ..
    It Was A Great Quick Snack On The Go And Then They Took It Off The Men..I WOnder Why That Is..So Dissapointing.

  • Tish

    I love the Snack Wrap Mac – it taste really really good. Its better than a Quarter Pounder.

  • JT

    I had 2 tonight. I would’ve only had one had I known that they were 350 calories each. They’re very good!

  • I just had the new mac snack wrap in mayodan ,nc & it was soooo good!!!
    i loved big macs but cannot eat them as iam losing weight…but this is a small mac & just right!
    i sure hope they keep this item!!!
    love it!!

  • Jackie

    Well if you are on a diet this is not a good choice. You should only eat 300 calories per meal 3 times a day with 100 calorie snacks in between. The fat alone is half your daily allowance. So if you eat one that means you are already over and thats all you get for that meal. No drink or even a salad.

  • Markie

    I had one yesterday and it does taste just like a Big Mac. The calorie count on this one is 350 with 21 fat grams. The Big Mac has 576 calories and 32 grams of fat. So, if you eat only one you have cut down on fat and calories BUT will people eat only one since it is only 1/2 the burger? Eat 2 and you will more than double your fat and calorie intake.

  • I love these – I get cravings for Big Macs occasionally and I am glad to have an option without all of the calories. It taste like I am being bad, but I know I am sticking to my meal plan. I live in FL I hope the snack wrap doesn’t go away :-)

  • I am still looking for the secret ingredient in the big mac sauce and cannot find it.

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