Ciabatta Breakfast Sandwich
While the lawyers work out details of its buyout by 3G Capital, Burger King has launched its augmented breakfast menu. And it’s serving up smack talk on the side. “We’re ready to compete to be America’s wake-up call with our new BK Breakfast Menu,” according to a quote attributed to Mike Kappitt, North American CMO, in the company’s release. “Burger King is sure to become the destination for breakfast.”
McDonald’s, Hardee’s, Sonic, Dunkin’ Donuts and others will raise an eyebrow at the confident boast, and it’s game on. But BK’s gamble sets up at least one more interesting quarterly sales report before the chain submerges into private ownership again.
A 60-second TV commercial for Burger King’s breakfast breaks September 13. We’re promised people marching through the streets chanting “Burger King for breakfast? Yes, there’s such a thing!” This is odd since the chain already served breakfast. Is it saying no one has noticed?
httpvh://www.youtube.com/watch?v=uTUac13I_PI BK’s morning menu still includes Croissanwiches, the BK Breakfast Bowl, French Toast Sticks and other holdovers. New items include:
● The BK Breakfast Ciabatta Club Sandwich with eggs, tomato, ham, bacon, American cheese and “smoky tomato sauce” on a toasted ciabatta bun. A la carte price is $2.89.
● The breakfast value menu gets $1 Mini Blueberry Biscuits (four), served warm with a side of vanilla icing for dipping.
● Platter meals. The BK Ultimate Breakfast Platter combines scrambled eggs, sausage, hash browns, a biscuit and pancakes for $4.29. A Pancake and Sausage Platter ($2.89) and Pancake Platter meal ($2.29) also are on the menu.
● Seattle’s Best Coffee officially joins the menu in $1, $1.19 and $1.39 sizes. Iced Seattle’s Best Coffee is $1.89.
Meanwhile, The Columbus Dispatch reports that Wendy’s latest breakfast menu test includes a fire-roasted burrito and an agg-and-cheese burrito.
Can't keep track of all the new menu additions? Check the 
The May Burger of the Month at R.J. Grunts in Chicago is the Chihuahua Burger. That's a ground chuck and sirloin patty topped with Chihuahua cheese, jalapeño cabbage slaw, pickled red onion, cilantro, and Cholula garlic aïoli. To see the full list of May's best Burgers of the Month around the country, click
Ihope Burger King is not giving up its current coffee to ‘Seattle’s Best’
Sorry, but it is.
I tried one of those ciabatta sandwiches – I have to say I haven’t eaten anything that nasty in a long time.
As bad as McDonalds’ food is, they have tnothing to fear from BK if the rest of their new offerings are that bad.
the ciabatta club was the best thing I’ve had at BK in years. Good to see they are getting away from the lame croissant thing. Can’t believe how the coffee has improved too! No more weak, dirty-dishwater coffee like everyone else but a CUP OF COFFEE fer christ sake … finally! Don’t bitch about the coffee or they will go back to that middle of the road swil everyone else serves.
The ciabatta club was really good. It actually tasted like something you would make at home. Really tasty!