Ξ Does it signal topping overload or the decline of customization?
The Counter, the Culver City, Calif.-based upscale burger chain that was among the pioneers of the build-your-own-burger trend, is now offering “Signature Burgers in a Bowl.” Customers have always been able to custom-build a burger and have it served in a bowl (at left) rather than on a bun.
But now, The Counter menu lists set-ingredient burger builds that can be served in a bowl. These vary by location, but among the new bowl choices are:
● The Southwestern with 1/3-lb. beef patty, lettuce blend, Tillamook Cheddar, jalapeños, roasted corn and black-bean salsa, roasted green chiles, green onion and Classic Caesar;
● Backyard Barbeque with 1/3-lb. beef patty, lettuce blend, horseradish Cheddar, Black Forest ham, chopped red onion, coleslawe, crispy onion strings, green onion, tomatoes and Country Buttermilk Ranch and Sweet BBQ Sauce.
The Counter’s expansion of decision-free prepared “signature” burgers echoes what Chipotle has been doing with the menu it has in test. In addition to more value-price items, Chipotle’s test menu has set-ingredient items such as a Classic Burrito with chicken, black beans , rice, roasted chile and corn salsa and sour cream, or a “Carnitavore” burrito bowl with shredded pork, rice, pinto beans, tomatillo-green-chile salsa and cheese.
Ξ For those straight-laced consumers who considered Burger King’s Kids Meal tie-in with “The Twilight Saga: Eclipse” to be an inappropriate choice for preteens I have one question: Will you get your child an Undertaker doll?
Burger King and World Wrestling Entertainment (WWE) announced a global partnership that will result in a wrestling-themed Kids Meal promotion at Burger King restaurants in 30 countries this summer. No date for a U.S. promotion was named.
The promotion launched this week in the UK, Germany, Austria, Italy and Switzerland. Premiums include plush dolls of WWE wrestling stars Triple H, John Cena and The Undertaker (at right), each of which plays the wrestler’s signature entrance music.
Licensing.biz. quoted Michelle Wilson, EVP-marketing for WWE, as saying, “WWE’s family-friendly product, which is seen in 145 countries, is a great fit with Burger King Kids Meals.”
If The Undertaker is family friendly, Edward, Jacob and Bella of “Eclipse” don’t seem so bad now, do they?
Ξ If you haven’t seen them, take a quick look here at the eco-friendly Salad Boxes that McDonald’s has introduced in France. These recyclable boxes hold three new salads: Summer Salad (goat cheese, herbs and raisins), Caesar Salad (grilled or crispy chicken, cheese, tomato and croutons) and Farmer Salad (grilled or crispy chicken, cheese, bacon and onion).