The March Burger Madness spreadsheet is broken into the traditional four regional brackets: the Kroc (named for McDonald’s entrepreneur Ray Kroc), McLamore (for Burger King founder Jim McLamore), Thomas (for Wendy’s founder R. David Thomas) and Karcher (for Carl’s Jr. founder Carl Karcher).
There are a number of surprises in this year’s tournament, including the slide of preseason favorite The Counter to a No. 4 seed and veteran burger chain Fuddruckers managing only a No. 12 seed despite claiming to have the “world’s greatest hamburgers.” Several so-called “mid-major” burger brands made this year’s tournament for the first time, including unheralded Acme Burger Co. and Fiamma Burger, both in with No. 15 seeds, and fast-growing Smashburger, the No. 5 seed in the Kroc bracket.
Burger operations to watch in this year’s tournament? Don’t count out Bagger Dave’s Burger & Fries, home of the fabulous Train Wreck Burger, and Big Daddy’s Burger Bar, where guests can choose from among 11 types of cheese and 12 condiment toppings. They’ll be tough, but McDonald’s, Burger King, Wendy’s and Jack in the Box got to be No. 1 seeds by defeating upstart chains.
Click the “Burgerbracket1″ link below to see the ’09 March BurgerBusiness Madness brackets spreadsheet. Fill it out as you wish or visit BurgerBusiness.com for regular updates on our picks of winners and losers. Game on.
MARCH 22 UPDATE: See second-round bracket results here: burgerbracket-322
March 28 Update: The Elite 8 Have Emerged: burgerbracket-elite8
The Final Four! burgerbracketfinal41
And the 2009 BurgerBrackets Champion is …… burgerbracketwinner