Burger King Brings Mountain Burgers to Lowlands
You have to love the global burger scene. No sooner does McDonald’s unveil burgers named for New York and other American cities in Scandinavia than Burger King counters with a series of burgers named for mountains.
The Mountain Burgers are now on the menu in extremely unmountainous The Netherlands, where BK previously offered XL Burgers and, before that, the infamous Grilled Cheese Steakhouse burger with the unsettling “Say cheese” TV commercial.
Burger King’s TV commercials (at left) for the Mountain Burgers are funny and surprisingly understated. That certainly hasn’t always been the case.
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Say What?