Add Value with Wisconsin Cheese

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Try a new Wisconsin Cheeseburger recipe today! New May recipes! Click here.
_________________

Subscribe to BurgerBusiness

Enter your email address and watch for an email from us asking you to confirm your subscription:

Delivered by FeedBurner

_________________

Hot, Fresh Burger News

Add Community News

You have to be logged in in order to post.

McNuggets, Twitter Take Gold in McDonald’s Olympic Promo

httpvh://www.youtube.com/watch?v=TusNtct9oTY

A cessation of hostilities during the Olympics is a tradition more honored in spirit than in fact, but McDonald’s steps back from the so-called “burger wars” today and celebrates the neutrality and popularity of Chicken McNuggets with a Twitter-based promotion as the Vancouver 2010 Winter Games get under way.

As reported here in December, McDonald’s 1,400 Canadian units have been celebrating the country’s role as Olympic host with a Parmigiana Chicken Snack Wrap, Crème Brûlée Crunch McFlurry, S’mores Pie and Spicy Szechwan and Zesty Mango dipping sauces for their Chicken McNuggets. The U.S. effort stays with McNuggets buts adds a Sweet Chili dipping sauce (below) as part of a “How Do You McNugget?” promotion. The heart of the promotion is a game beginning Feb. 12 and involving #hashtags on Twitter messages. Answer questions about how Olympians McNugget and win. Grand prize for the Twitter game is a trip for two to the 2012 London Summer Games.

mcd_chilisauceDan Coudreaut, McDonald’s director of culinary innovation in its Oak Brook, Ill., headquarters, tells BurgerBusiness.com that the Sweet Chili Sauce resulted from a global culinary search. “We knew about a year out that McNuggets were going to be the focus for the Vancouver Games, so, really, we scoured the world of McDonald’s, tasting McNugget sauces and looking for what we thought would be the right one,” he says. The Sweet Chili Sauce now menued is based on a Sweet Thai Chili dipping sauce the chain had in Australia.

Olympic athletes will be visiting selected McDonald’s restaurants on Feb. 12, opening day for the games. Several U.S. athletes are featured in TV spots in which they answer the “How Do You McNugget?” question. U.S. Olympic speedskater Jen Rodriguez likes to “pop it and taste it,” while U.S. mogul freestyle skier Patrick Deneen (video above left) chooses to “dip it and flip it.” Paralympic adaptive Nordic skier Sean Halsted (video above right) prefers to “snack it and attack it.”

They and other U.S. Olympians appear on McDonald’s packaging. Among them are hockey players Dustin Byfuglien and Angela Ruggiero, speedskater J.R. Celski and showboarders Kelly Clark and Graham Watanabe.

Chicken McNuggets were chosen as the menu focus because of their longstanding and global popularity with Olympic athletes. Sweden, Denmark, Finland and Norway also have been running Olympic-themed McNugget advertising.

2 comments to McNuggets, Twitter Take Gold in McDonald’s Olympic Promo

  • Andrew

    It’s a pity that the canadian products are some of the worst ideas McDonald’s has ever had. The chicken parm wrap is mediocre at best, the creme brule mcflurry is so sweet it burns, and the new dipping sauces are beyond awful. It has become abundantly clear that McDonald’s R&D department is all market research and no product development.

  • I’m in Canada and I love their Angus Burger, especially the veggies and the bun and the white sauce. Now if only the burger itself were a tad bit bigger. But, and this is a big “BUT”, I can eat at a buffet (all you can eat) for almost the same price that I would eat at McDonald’s. We have Mandarin buffet and Imperial Buffet, and Tucker’s up here and their food and prices beat McDonald’s. Sorry McDonald’s, my love affair with your Angus Burger is finito :-)

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>