McDonald’s CBO Moved to UK. Is USA Next?
McDonald’s has introduced its bacon-laden CBO (Chicken, Bacon, Onion) sandwich to its menu in the United Kingdom after moving the product around Europe as a limited-time special over the past year-plus.
The 615-calorie CBO’s appeal is a familiar one: bacon. In many forms. As served in the UK, the sandwich combines a chicken patty with “bacon and pepper flavoured cheese,” “chicken & bacon sauce” and, of course, “streaky bacon,” all on a square, sesame-seed bun. Onions and chicken may share the billing, but they’re hardly the stars here.
Sometimes paired with the similarly bacon-topped NYCrispy burger (as currently in Belgium) , the CBO has been a proven winner for McDonald’s in Europe, where the chain’s sales have outpaced its domestic performance. For January, McDonald’s reported that U.S. sales were down 0.7% while European units posted a 4.3% gain during the month. As a result, if the sandwich performs well in the UK, the CBO could be the first premium European item that McDonald’s imports to its U.S. menu.
Click here to watch a funky sci-fi commercial for the CBO from DDB Prague. This may be the strangest McD’s commercial ever; don’t expect this to move to the U.S.!
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Best McDonald’s Chicken sandwich ever, hope they start selling it in the USA soon.
I had this sandwich when i traveled to Greece. It is incredible. I hope it appears in the USA asap.
I had CBO in Norway and Danmark :) It´s pretty good!!! I wish I can buy it here in Slovakia, too! :)