Subscribe to BurgerBusiness

Enter your email address:

Delivered by FeedBurner

Hot and Fresh Burger News

Add News

You must be logged in to add a submission.

McDonald’s CBO Moved to UK. Is USA Next?

mcd_cbo_germanyMcDonald’s has introduced its bacon-laden CBO (Chicken, Bacon, Onion) sandwich to its menu in the United Kingdom after moving the product around Europe as a limited-time special over the past year-plus.

mcd_cbo21The 615-calorie CBO’s appeal is a familiar one: bacon. In many forms. As served in the UK, the sandwich combines a chicken patty with “bacon and pepper flavoured cheese,” “chicken & bacon sauce” and, of course, “streaky bacon,” all on a square, sesame-seed bun. Onions and chicken may share the billing, but they’re hardly the stars here.

Sometimes paired with the similarly bacon-topped NYCrispy burger (as currently in Belgium) , the CBO has been a proven winner for McDonald’s in Europe, where the chain’s sales have outpaced its domestic performance. For January, McDonald’s reported that U.S. sales were down 0.7% while European units posted a 4.3% gain during the month. As a result, if the sandwich performs well in the UK, the CBO could be the first premium European item that McDonald’s imports to its U.S. menu.

Click here to watch a funky sci-fi commercial for the CBO from DDB Prague. This may be the strangest McD’s commercial ever; don’t expect this to move to the U.S.!

3 comments to McDonald’s CBO Moved to UK. Is USA Next?

Leave a Reply

 

 

 

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>