[Update: The CBO finally makes it to the U.S. in October 2012 but in a different form. Read about it here.]
[Update: The CBO is back in the UK but renamed the BCO. What happened? Go here.]
McDonald’s has introduced its bacon-laden CBO (Chicken, Bacon, Onion) sandwich to its menu in the United Kingdom after moving the product around Europe as a limited-time special over the past year-plus.
The 615-calorie CBO’s appeal is a familiar one: bacon. In many forms. As served in the UK, the sandwich combines a chicken patty with “bacon and pepper flavoured cheese,” “chicken & bacon sauce” and, of course, “streaky bacon,” all on a square, sesame-seed bun. Onions and chicken may share the billing, but they’re hardly the stars here.
Sometimes paired with the similarly bacon-topped NYCrispy burger (as currently in Belgium) , the CBO has been a proven winner for McDonald’s in Europe, where the chain’s sales have outpaced its domestic performance. For January, McDonald’s reported that U.S. sales were down 0.7% while European units posted a 4.3% gain during the month. As a result, if the sandwich performs well in the UK, the CBO could be the first premium European item that McDonald’s imports to its U.S. menu.
Click here to watch a funky sci-fi commercial for the CBO from DDB Prague. This may be the strangest McD’s commercial ever; don’t expect this to move to the U.S.!