Wendy’s is ready to roll out the Bacon Deluxe cheeseburger, but it also is checking out additional potential extensions of its Boneless Wings. In selected markets, Wendy’s is testing a Baja Wrap in conjunction with the previously reported Smokehouse BBQ Wrap.
Appropriately, the Baja gets a more Mexican-influenced flavor profile through pico de gallo and cilantro-lime sauce. Also included are usual wrap suspects shredded lettuce and shredded Cheddar, along with Wendy’s Boneless Wings chicken pieces and the Monterey-Jack-cheese infused tortilla the chain also uses with the Smokehouse BBQ. Both wraps are priced at $4.29 in test markets.
Considering that diners have been able to purchase all four items on Wendy’s 99-cent menu (chili, Frosty, Double Stack burger and baked potato) for a total of $3.96, the $4.29 price for a wrap is indeed premium. The snack-size chicken Go Wraps on Wendy’s menu are priced at about $1.49.
Wendy’s sister chain, Arby’s, featured a line of Market Fresh Wraps for several years before refocusing its menu on Market Fresh Sandwiches and Toasted Subs as primary flankers for its core roast-beef sandwiches.