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Monday News-Nugget Catch-Up for 9/21

► Sure enough, TGI Friday’s got 500,000+ Facebook friends for “Woody,” and those half-million+ consumers will get a coupon for a free burger. Surprising, no? At least one blog calls this tactic “clever.” I think we won’t know if  TGIF is just buying friends or being truly inventive until we have the answer to the question asked by astute blogger Rick Liebling: “Now what, TGIF?”istock_ketchup

► Another must-read: Rick Bayless’s account of the events, decisions and doubts preceding the opening of his Xoco restaurant this month.

► Next, see how well you do answering this mind-bending question: Is the word a type font or the name of a cheese? Go.

► The image was everywhere last week, but here, in case you missed it, is Canadian agency Cossette‘s creative transformation of a light fixture into 3-D advertising for McCafe.

► Finally, Mondays are best when they begin with a smile, so let TBWA/Paris fill 60 seconds of your day with this Happy Meal goofiness.

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