► Watch for Burger King to expand current marketing for its $1 Whopper Jr. discount into a bigger campaign for $3 Whopper Jr. Meal combos that include the Whopper Jr. plus small fries and a beverage. BK CEO John Chidsey said recently that the chain will be more heavily promoting its $1 items.
► Sonic has one of the most low-key but most charming online promotions for a discount menu: “The Low Dough Variety Show.” The latest low-production “act” is a video demonstration of how to “Make a Paper Wallet in Under Two Minutes.” New to the Everyday Value Menu is a $1 Jr. Candy Sundae. Sweet.
► Whataburger is promoting capabilities that aren’t new but are popular, which is another smart, low-dough marketing tactic. Whataburger is using in-store signage to hype its willingness to customize burgers however customers want them fixed. They’re just lettin’ you know.
► T.G.I. Friday’s has dressed up a simple coupon drop into a social-media promotion. The deal is that if 500,000 people become Facebook fans of “Woody,” TGIF’s self-proclaimed No. 1 fan, by Sept. 30, the chain will give those lucky folks coupons good for a free Jack Daniel’s burger or chicken sandwich.