2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
_________________

Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
_________________

Subscribe to BurgerBusiness

Enter your email address and watch for an email from us asking you to confirm your subscription:

Delivered by FeedBurner

Hot, Fresh Burger News

Add Community News

You have to be logged in in order to post.

Jack in the Box Testing Grilled Quesadillas

jacklogo

Jack in the Box, which hasn’t added a new full-size burger in more than a year, apparently is focusing on the Mexican-foods side of its menu in evaluating new products. Currently in test is a product called Quesadilla Grillers, grilled quesadillas that are served with a side of “fire-grilled salsa,” according to test-market advertising (now pulled from public view) for the product.

Jack in the Box DVP-Corporate Communications Brian Luscomb confirmed that Quesadilla Grillers—offered in Southwest Chicken and Cheesy Chicken varieties—are in test, but he declined to provide additional information, such as test markets or menu price.

Earlier this month, Jack in the Box added a Chorizo Sausage Breakfast Burrito and in January it rolled out Taco Nachos. In-between, the San Diego-based chain added Mini Buffalo Ranch Chicken sandwiches (in June) and Mini Sirloin Burgers (March). Its last full-size burger addition came in July 2008 when the limited-time Nacho Cheese Burger briefly joined the menu. The Sirloin Burger added in 2007 was the last permanent-menu burger addition.

Jack in the Box likes category-unique, unexpected menu additions, and the TV commercial for Quesadilla Grillers plays off that idea. An elderly couple in Snuggies who say they like McDonald’s fish sandwich but not surprises are told by Jack they’re not going to like his new menu item.

Jack in the Box also seeks to straddle the restaurant business’s burger/Mexican border so that it appeals to fans of both QSR categories. None of its major burger competitors currently offers a quesadilla, although Carl’s Jr. tried a Breakfast Quesadilla a few years ago. Taco Bell and others have quesadillas, of course, but not mini burgers. Advantage Jack.

Leave a Reply

  

  

  

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>