2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.
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Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!
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White Paper: Burger Brands and Twitter

twitter_icon5I don’t often open BurgerBusiness.com to outside contributors, but I’ll consider making a exception when someone else knows a topic far better than I do. Such is the case with Harry Hawk and Twitter. Harry understands it and is interested in how both burger brands and consumers use it and interact through it.

Harry teaches in the Hospitality Management Program of New York City College of Technology and has worked in both the hospitality and technology fields for many years. He also has spent a great deal of time looking at burger brands’ Twitter activities. He’s charted how many followers each has, how often they tweet, how inclined they are to publicly respond to tweets and more.

He has compiled his research into a white paper that makes for very interesting reading even if, like me, your knowledge of the intricacies of social media is minimal. His paper can be accessed here. To see the full chart that accompanies it, click here.

2 comments to White Paper: Burger Brands and Twitter

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