2014 Burger Brackets Voting is Over

Congratulations to champion Burgatory! Thank you for casting a record 149,789 votes and thank you to A.1. Steak Sauce for making this year’s competition possible.

Add Value to Menus with Wisconsin Cheese

When you turn your cheese- burgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Click on the logo above or the burger below to visit the recipe page. Try a new Wisconsin Cheeseburger recipe today!

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McDonald’s 2008 Ad Spending Tops $1.2 Billion

McDonald’s Corp. spent $1.201 billion on U.S. advertising in 2008, ranking it No. 29 among the 100 largest advertisers, Advertising Age magazine reports in its June 22 issue.mcdouble

Big Mac is one of  five restaurant companies included by Ad Age in its 100 Leading Advertisers list. Yum! Brands–parent of KFC, Pizza Hut and Taco Bell–is the only one of the five to decrease total ad spending last year (down 4.3%) and the only one to lose ground in the rankings (sliding to No. 41 this year from 39 a year ago). Burger King Holdings showed the greatest increase in ad spending (6.5%), followed by Subway (5.4%). Wendy’s/Arby’s Group increased total ad spending 1.9% in 2008. The magazine’s list is based on both measured-media advertising such as TV and radio and unmeasured media such as promotions.

According to Ad Age, McDonald’s, Burger King, Wendy’s/Arby’s and Subway each spent 4% of their total sales on advertising. Yum! spent 5.2% of total sales on advertising.

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