If you’ve read that a record North American lobster season has severely depressed prices and have wondered what happens to all the lobsters being hauled in, here’s one possibility: At Wendy’s in Japan, the two new high-end limited-time offers (LTOs) are the Lobster Surf & Turf Burger (on the right) and the Premium Caviar & Lobster sandwich (no burger patty).
Both sandwiches feature Omar lobster meat imported from Canada, according to Wendy’s marketing materials. Each sandwich is priced at ¥1,280 or approximately US$16.28. Or go big (¥1,580/$20.11) for the Garden Sensation salad with lobster and caviar.
Since re-entering the Japanese market late last year (it left in 2009), Wendy’s has positioned itself as the over-the-top-indulgence queen of fast food. It announced its arrival with the Rossini, a $16 foie-gras-and-truffle burger. The lobster burger follows the Iberian Bacon Chili Premium Deluxe burger LTO, introduced in July. It topped the beef patty with Iberian (Spanish) bacon, chili sauce, jalapeňos and Cheddar cheese and priced at a modest ¥980 or US$12.47. Now that’s better.