How do you build business in a down economy? Take a tip from Madeline Poley and Spiros Zisimatos, who are making Valentine’s Day a burger holiday.
Their two New York Burger Co. restaurants in Manhattan offer the Valentine’s Day Burger Bouquet, which the restaurants promote, quite rightly, as “The fastest way to a man’s heart.” The $25 “bouquet” includes a sampler of three of its signature mini burgers: the Chicago burger (with cherrywood-smoked bacon, Cheddar and Thousand Island dressing), Dallas burger (Monterey Jack cheese, grilled onions and barbecue sauce) and Seattle burger (portobello mushrooms, grilled onions and house steak sauce).
I’d pay $25 for that, but, wait, there’s more. There’s three house-specialty dipping sauces, housemade potato chips and a brownie. And delivery is free. Not bad for a town where a coffee-and-croissant breakfast in a mid-scale hotel costs more than $25, and it sure beats buying dye-dipped flowers from a Mickey Rourke clone at an intersection.
In sum, it’s a clever, inventive way to boost business.
New York Burger Co. has two locations in Manhattan. Its menu goes beyond burgers to include chicken, salads, smoothies and more. Have a look.