Embarking on what CEO Emil Brolick called a “holistic, highly integrated brand transformation,” Wendy’s has begun a three-year plan intended to extensively remodel its stores, image and menu. This week’s adoption of an updated logoand new packaging and crew uniforms is one element.
The Right Price, Right Size Menu is the primary value product.
The Wendy’s Co. releases its audited 2012 financial results tomorrow (2/28), which no doubt will rekindle debate over whether Wendy’s or Burger King is the bigger brand in the U.S. and Canada. I believe Burger King again has the No. 2 position.
Sources: Wendy’s 2012 sales estimated; all other data is from company financial [...]
In line with its stated intention to focus more attention on value pricing, Burger King is testing consumer response to a daily-discount program it already has in place in the UK and Canada.
The “King Deals” tactic testing in select markets offers a different discounted meal on each weekday as a sort of rapid-fire limited-time-offer [...]
Looking to take on Denny’s, McDonald’s and every other kid on the late-night block, Steak ’n Shake has launched an audacious new AllNighter Menu available between midnight and 6 a.m. while also making its full breakfast menu available now from midnight to 11 a.m. (at participating locations, of course).
The attention grabber on the AllNighter [...]
Bobby Flay’s chips-topped Crunchified Green Chile Burger
Bobby Flay’s Crunchified Green Chile Burger took the People’s Choice Award at the South Beach Wine & Food Festival, dashing the dream of fellow Food Network star Michael Symon to win for a fourth consecutive year. Symon’s entry this year was a Gruyère-topped French Onion Burger. [...]
In each of the last three years, Michael Symon has won The People’s Choice Award for top burger at the Burger Bash held during the annual Food Network South Beach Wine & Food Festival. He’ll defend that title at this year’s event, which begins Friday (2/22). When not competing, he operates four B Spot [...]