Arby’s perpetual quest for the right way to explain itself to fast-food customers continues as the chain this week introduces its latest ad slogan: “Slicing Up Freshness.” This successor to the previous attempt, “Good Mood Food,” comes with a not-new-but-modified logo that simply lowercases the “A” in Arby’s.
Arby's goes lowercase with its logo.
A consultant likely would have told Rivers Corbett and Ray Henry in 2010 that the fast-casual burger segment was already overloaded and they should look elsewhere. Opening a burger restaurant in January in Fredericton, New Brunswick, probably weren’t optimal choices on paper either.
But Henry and Corbett believed in their concept, Relish Gourmet Burgers, bucked [...]
The second phase of Burger King’s menu renovation was this month’s introduction of an array of what it called its Premium Chicken Menu. At the same time, the chain quietly rebranded its fish sandwich from BK Big Fish to the much more elegant Premium Alaskan Fish Sandwich. In these cases, Burger King was following trends [...]
How’s this for multiculturalism: McDonald’s this week will begin testing Asian noodle dishes in Austria.
McNoodles were announced today on the McDonald’s Austria Facebook page. Reuters reports that the entrées include vegetables, chicken, salad and sweet-and-sour or curry sauce. When they join the menu on Sept. 20, McNoodles will be priced at €4.99 or about [...]