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Mood Shift: Arby’s Changes Ad Pitch

Arby’s perpetual quest for the right way to explain itself to fast-food customers continues as the chain this week introduces its latest ad slogan: “Slicing Up Freshness.” This successor to the previous attempt, “Good Mood Food,” comes with a not-new-but-modified logo that simply lowercases the “A” in Arby’s.

Arby's goes lowercase with its logo.

[...]

Canada’s Relish Gourmet Burgers Is Looking South

A consultant likely would have told Rivers Corbett and Ray Henry in 2010 that the fast-casual burger segment was already overloaded and they should look elsewhere. Opening a burger restaurant in January in Fredericton, New Brunswick, probably weren’t optimal choices on paper either.

But Henry and Corbett believed in their concept, Relish Gourmet Burgers, bucked [...]

Basic Black: Burger Buns Go Dark

Burger King's Black Burger: bamboo charcoal and squid ink

Who’d have guessed black burger buns would be a trend, but here’s the third incarnation this year. In commemoration of the 5th anniversary of its return to Japan, Burger King is offering the Premium Kuro Burger, aka Black Burger, beginning Sept. 28.

The bun has [...]

McDonald’s is Serious About Angus Beef, Too

http://www.youtube.com/watch?v=6JPsYXZ4E_g&feature=plcp”>Monopoly

[Update: In New Zealand,McDonald’s adds a Moroccan Lamb Burger on Sept. 26.] Last month, McDonald’s introduced its Serious Lamb Burger to consumers in Australia. Now it’s going back to its beef roots: This week (9/26) the chain unveils a new Serious Angus Burger as a limited-time offering there, according to sources. This member of the [...]

McDonald’s Accelerates Menu Globalism

The multiculturalism of McDonald’s introduction of McNoodles in Austria is just one example of the chain’s accelerated effort to bring global flavors and excitement to its menus across euro-crisis-depressed Europe. In July, McDonald’s CEO Don Thompson told analysts, “Europe’s Informal Eating Out industry is contracted as austerity measures continue to impact consumer purchasing power and [...]

The Proliferation of “Premium”

The second phase of Burger King’s menu renovation was this month’s introduction of an array of what it called its Premium Chicken Menu. At the same time, the chain quietly rebranded its fish sandwich from BK Big Fish to the much more elegant Premium Alaskan Fish Sandwich. In these cases, Burger King was following trends [...]

McDonald’s to Test McNoodles Asian Entrée

How’s this for multiculturalism: McDonald’s this week will begin testing Asian noodle dishes in Austria.

McNoodles were announced today on the McDonald’s Austria Facebook page. Reuters reports that the entrées include vegetables, chicken, salad and sweet-and-sour or curry sauce. When they join the menu on Sept. 20, McNoodles will be priced at €4.99 or about [...]

McDonald’s Puts Calorie Counts on Menu Boards

Less than two months after reorganizing its menu boards to spotlight items with 400 or fewer calories, McDonald’s Corp. announced that beginning next week it will include calorie information for all items on in-store and drive-thru menus. In doing so, it gets a jump on a requirement in the Patient Protection and Affordable Care Act [...]