Happy Holidays from BurgerBusiness.com. Here’s hoping the holidays are merry and 2012 is brighter for loyal subscribers and occasional readers alike. Our warmest thoughts go to the good folks at Red Gold, a wonderful brand that keeps this site’s lights on.
Traditionally, the year closes with a roundup of burger chains worth watching in the [...]
Burger King calls the McDonald's commercial "degrading."
Viral marketing means never having to say you’re sorry. Ad Age reports that McDonald’s in Germany is not airing a TV commercial that pokes fun at rival Burger King, which protested the ad. However, the commercial (watch it here) is available all over YouTube and has been [...]
[During the 12/14 quarterly earnings call, CKE CEO Andy Puzder said agency David & Goliath was fired because over time the company and agency's "vision for the brand diverged materially." He said he liked "Anthem" and "Miss Turkey" ads, but after that ads declined. Hamblor was not on his favorites list, apparently] Wendy’s has tried [...]