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Facebook Campaign Asks “What Would You Give?”

The chain that two years ago dared you to unfriend 10 people on Facebook in exchange for a free Whopper is once again using social media to find out what people will do in exchange for free food or prizes. The time the question is “What would you give?” and it’s being asked [...]

McDonald’s Revises Happy Meals

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[7/27 Update: Watch this UK spot featuring giant Happy Meal boxes and a Dave Clark Five soundtrack.] McDonald’s Corp. today announced a new commitment to improving the healthfulness of its Happy Meals just weeks after declining to join Burger King and other chains in the National Restaurant Association’s similarly targeted Kids LiveWell program.

McDonald’s [...]

Hardee’s Regionalizes Breakfast LTOs

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Hardee’s knows how to keep busy. The burger chain this week revived its My Coke Rewards loyalty program and it’s riding the popularity of its new Hand-Breaded Chicken Fillet sandwich and the clever robot commercials backing it. Additionally, the chain’s parent company, CKE Inc., is celebrating its founding 70 years ago.

But that still [...]

Monday Meeting: Minis Return to Burger King

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A month after Jack in the Box dropped Mini Sirloin Burgers from its menu, seemingly signaling the passing of the mini-burger fad, Burger King has brought back the tiny treats that began the trend. Now if only BK could decide on a name for them.

First introduced in 1987 as Burger Bundles, they resurfaced [...]

The World’s Most Successful Lemonade Stand

Given a still-lemon-sour economy, McDonald’s Corp. made lemonade. And it made billions from it. The chain reported that its global comparable sales increase a stunning 5.6% during the second quarter, ended June 30, 2011. U.S. sales lagged at +4.5% but jumped a robust 6.9% in June. For the quarter, Europe was up 5.9% and APMEA [...]

McDonald’s Plans Super-Sized Olympics Restaurant

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Mega Mac 2012

McDonald’s Corp. announced plans to build the largest restaurant in its system as part of its role as official restaurant of the 2012 Olympic Games in London. The 9,843-square-foot (3,000-square-meter), two-story unit will have a kitchen four times standard size to accommodate the crowds. The chain says it expects to serve [...]

McDonald’s Zesty BBQ Cruncher: Beef or Chicken

McDonald’s continues to experiment with its ingredient pantry, mixing and matching patties, proteins and buns to create new sandwiches. Its latest idea, now in test, is the Zesty BBQ Crunch, a premium sandwich with a twist: it’s available as either an Angus or chicken burger.

The Zesty BBQ Crunch calls in peppered bacon, barbecue [...]

(Hot) Dog Days of Summer at Burger Joints

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Steak 'n Shake's Steak Franks

This weekend is the perfect time to pause and recognize the menu détente that has been reached between burgers and their old rivals, hot dogs. No longer half of an either/or relationship like mustard and ketchup or cowboys and aliens, hot dogs have settled into a happy sidekick role [...]