[7/27 Update: Watch this UK spot featuring giant Happy Meal boxes and a Dave Clark Five soundtrack.] McDonald’s Corp. today announced a new commitment to improving the healthfulness of its Happy Meals just weeks after declining to join Burger King and other chains in the National Restaurant Association’s similarly targeted Kids LiveWell program.
Hardee’s knows how to keep busy. The burger chain this week revived its My Coke Rewards loyalty program and it’s riding the popularity of its new Hand-Breaded Chicken Fillet sandwich and the clever robot commercials backing it. Additionally, the chain’s parent company, CKE Inc., is celebrating its founding 70 years ago.
But that still [...]
Mega Mac 2012
McDonald’s Corp. announced plans to build the largest restaurant in its system as part of its role as official restaurant of the 2012 Olympic Games in London. The 9,843-square-foot (3,000-square-meter), two-story unit will have a kitchen four times standard size to accommodate the crowds. The chain says it expects to serve [...]