Burger King: Petite and girl-friendly.
American burger chains are trying gender-based marketing tactics as they battle for market shares in Asia.
A Burger King in Singapore tomorrow (May 24) holds the chain’s first “Ladies Night,” featuring new BK Shots mini burgers. The pitch: “Petite and girl-friendly, it’s the burger that women have [...]
httpvh://www.youtube.com/watch?v=tgYoX1IiJOI It’s a sign of McCafé’s importance to McDonald’s—in Europe at least—that the chain that made the Coca-Cola-glass giveaway a promotional staple is now giving out coffee cups.
Beginning today, McDonald’s in France (where it is colloquially called McDo) once again offers customers one of six brightly colored coffee cup from well-known kitchenware marketer Revol [...]
Chevys' El Mexi Burger
Cinco de Mayo is over but Chevys Fresh Mex is keeping the party going and, surprisingly, celebrating National Burger Month by adding the first burger to its menu of traditional Mexican dishes, seafood and steaks.
Chevys’ El Mexi Burger is a seasoned hamburger patty with green chiles, avocado and [...]
Reformulated Chicken Tenders have done well but arrived too late to salvage Burger King’s dismal first quarter sales performance. The company reported a net loss of $6.8 million for the period ended March 31, 2011, compared with a $41 million gain a year ago. Sales fell 8% and same-store sales in the U.S. and Canada [...]