Add Value with Wisconsin Cheese

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for. Try a new Wisconsin Cheeseburger recipe today! New May recipes! Click here.
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Wendy’s Joins Chicken Test-Market Trend

http://www.youtube.com/watch?v=qscfhM_bOJ0″>Spicy

As beef prices threaten to go even higher, Wendy’s is signaling that the Asiago Ranch Chicken Club sandwich it put on its menu in February isn’t the limit of its chicken intentions. Columbus Business First reports that Wendy’s is testing two new chicken sandwiches in central Ohio. Meanwhile, other sources have spotted additional test items [...]

Hardee’s, Carl’s Jr. Affirm Their Belief in Burgers

to CKE Restaurants for not giving up on burgers when everyone else is turning chicken, so to speak. New 30- and 60-second Hardee’s/Carl’s Jr. commercials proclaim “We believe in burgers.” What kind? “Big, fat, juicy, running down your arm kind of burgers.” Now we’re talking. Taglined “Just the way it is,” the commercials are the work of [...]

Burger Chains’ Spring Menu Thaw Continues

http://www.youtube.com/watch?v=nT33T10glUA”

[Update: Don't miss Hardee's/Carl's Jr.'s funny new burgers commercial! Here.] Jack in the Box’s introduction today of the latest in its line of grilled items—the Bourbon BBQ Steak Grilled Sandwich—is likely to be the first of many menu additions as the traditional March/April menu-development vacation ends and chains open up the new-menu-item pipeline. Consider that this is [...]

McDonald’s Sees Price Hikes, More Chicken

http://www.youtube.com/watch?v=LQZ9wMg0qNo”

McDonald’s Corp. took a 1% menu-price increase in March and expects to make a series of small pricing adjustments on selected items through the year. In its quarterly earnings call with analysts this morning, McDonald’s executives spoke more pointedly than before about the globalization of its menu. The chain is looking at importing to the U.S. [...]

The Counter Serves DIY Breakfast in First Airport Location

Leading fast-casual burger chain The Counter has opened its first licensed airport unit, this in Terminal D at Miami International Airport in partnership with contractor HMSHost Corp. As often happens with airport locations, a breakfast menu was mandated to satisfy bleary-eyed morning travelers and this Counter location has that, plus 2,150 square feet of dining space with seats [...]

McDonald’s Nostalgic 1955 Burger Ads

http://www.youtube.com/watch?v=HtkePIJ8c4s&NR=1″

[Update: McDonald's put out a press release on the campaign a few hours after BurgerBusiness.com posted this item. The company says this is a "pan-Nordic" campaign created by DDB Oslo for Sweden, Denmark, Norway and Finland. I'll still wager the burger and the campaign come to the U.S.] Is McDonald’s planning to bring its 1955 Burger to the U.S.? The answer [...]

McDonald’s Plays Chicken with McBites Test

http://www.youtube.com/watch?v=Ykin7sTJpow”

McDonald’s is turning its attention to chicken, testing Chicken McBites in Detroit while it expands availability of its spicier McChicken sandwiches. The more interesting development is McDonald’s test, beginning today, of the Chicken McBites menu item in Detroit. Interesting not just because it comes on the heels of Burger King’s reformulation of its Chicken Tenders [...]

McDonald’s 1955 Burger Arrives in France

[4/18 Update: Add Sweden, Denmark and Switzerland to the list of 1955 Burger markets.] Ray Kroc opened his first McDonald’s restaurant on April 15, 1955, in Des Plaines, Ill. Now, 56 years later, nearly to the day, the chain gives a nod and wink to that date by introducing the 1955 Burger in France. Since [...]

McDonald’s Extends Local Sourcing Campaign

The hottest culinary trend is locally sourced meats and seafood, according to the National Restaurant Association’s “What’s Hot in 2011” chefs survey. Never one to shun a trend, McDonald’s is showing that burger chains as well as fine-dining restaurants can source locally.  The chain today introduced in Canada the Angus Third Pounder burger line that [...]

Burger King Pulls Plug on Expensive, Futuristic Redesign

[Updated: Burger King says it is revising but not abandoning its 20/20 design concept. According to a company spokesperson, "Burger King Corp. believes its global 20/20 restaurant image program is the future of the Burger King brand and the company has no plans to move away from this image. … In an effort to provide franchisees with various [...]

Burger King Introduces Meat Monster Whopper

Burger King introduced its “Have it your way” slogan in the U.S. in 1973 with a jingle inviting customers to “Hold the pickles, hold the lettuce; special orders don’t upset us.” But in promoting the “Have it your way” concept in Japan this week, the chain is redefining the brand promise as an invitation to [...]

Blanc Burgers Repeats as Burger Brackets Champ

Congratulations to Blanc Burgers + Bottles, its management, its staff and its very loyal fans. The brand—which has locations in Kansas City, Mo.; Leawood, Kan.; and Omaha, Neb.—is the 2011 BurgerBusiness.com Burger Brackets Champion, repeating a feat it achieved last year as well. Blanc’s win meant the end of the Cinderella run for Jake’s Wayback Burgers, [...]