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Burger King Realigns Marketing; CMO Out

Burger King’s owners have continued the housecleaning they began by installing Bernardo Hees as CEO last fall. Now the 3G Capital ownership group has reorganized the global brand management and operations functions. The most visible shakeup is the immediate departure of EVP-Global Chief Marketing Officer Natalia Franco after just nine months on the job.

McDonald’s Extends Boxed-Meal Idea to Breakfast

[Updated 3/1 with Czech McBox news] McDonald’s has broadened its test of boxed family meals by introducing two Family Breakfast Box meals in Malaysia. At the same time, McDonald’s has introduced the dinner concept in Europe, offering McBox meals in the Czech Republic.

With enough breakfast food for 2-to-3 or 3-to-4 family members, the new [...]

Food Prices Shape Jack in the Box Plans

There may be more grilled sandwiches and new chicken items in Jack in the Box’s menu future, while burger and salad LTOs could be downplayed as a result of rapidly rising costs for many commodities.

Jack in the Box reported positive same-store sales for both company (+1.5%) and franchised stores (+0.9%) for its first fiscal [...]

Tom Galis Believes Simplicity, Quality Make a Goodburger

Tom Galis loves burgers but the burger business itself is starting to leave him a little cold. Galis (officially Gialamboukis, but no one calls him that) operates the six Goodburger locations in New York City, and he readily concedes that his restaurants’ are like reliable Toyota Corollas parked among amenity-laden BMWs. It may not be [...]

Burger King Does Egg-Topped Burgers

Breakfast and lunch sandwiches neatly intersect at Burger King in Japan, where the chain is promoting BK Single with Egg and BK Single with Egg & Cheese burgers.

These are a Japanese extension of the egg-topped-burger trend BurgerBusiness.com noted last month when Smashburger rolled out the egg-topped Sin City Smashburger, Red Robin revived its Royal [...]

McDonald’s Plays “Favourites” Again

opted last year to keep “I’m lovin’ it” as its global ad slogan, but if the chain rethinks that decision, “There’s a McDonald’s for everyone” is in the running. That’s the positioning used in the “Favourites” TV campaign in the UK, created by Leo Burnett/London.

The first commercial, in October 2009, was built [...]

Happy Burger, Mr. President

Monday is Presidents Day. It’s a holiday for many, though a difficult one to celebrate. No one goes out to dinner to toast George Washington’s birthday, and candy or flowers seem excessive. But some sort of recognition is due. Given President Obama’s propensity for ducking out of the White House for visits to Five Guys [...]

Ex-Coach Plans Fast-Casual Shula Burger Chain

Former NFL coach and current steakhouse entrepreneur Don Shula announced plans to open a chain of fast-casual burger restaurants under the Shula Burger name.

Shula said in a release that the first franchisee is being sought in Florida, with 100 locations projected within 10 years. That’s an ambitious timetable in this economy, but the [...]