McDonald’s uses a broad array of marketing tactics, but historically it has left head-to-head-taste-test comparisons to bloggers. That’s why it’s interesting that the chain this week has launched a taste-test TV commercial for its McCafé coffee in Australia.
httpv://www.youtube.com/watch?v=H36D7puFkZU The spot opens with a young woman’s assertion that “Blind taste tests have shown that more [...]
httpv://www.youtube.com/watch?v=Ocx016XavNA Barely three months after Apollo Management completed its acquisition of CKE Restaurants, the Carl’s Jr. and Hardee’s advertising accounts—with combined 2009 ad spending of $58 million—are being reviewed, Advertising Age reported today.
The departures of key executives at incumbent agency Mendelsohn Zien, Los Angeles, also may have been a factor, Ad Age reports. Mendelsohn [...]
McDonald’s has moved away from the strategy of having regional variations of its menu, with the exception of the Northeast’s McLobster and a few others, instead establishing a more easily promoted national menu. But it still needs to test new items in a few select markets, and that process seems to be accelerating.