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McDonald’s 1955 Burger Served With Its Own Legend

http://www.youtube.com/watch?v=odNG68P-_cM”

[10/17/2013: The 1955 is back and better in the UK. Update here.] [9/7/11 Update: See here about the 1955's entry into the UK.] [4/20 Update: For a sneak peek at the 1955 ad campaign McDonald's might use in the U.S., go here] [1/27/11 Update: Click here to see how McD's has introduced the 1955 in [...]

Burgerville Goes Rogue

Burgers are back on Burgerville’s LTO list as the Pacific Northwest regional chain announces its latest season special. Beginning today (9/28), the Vancouver, Wash.-based chain offers an Echo Mountain Blue Burger (below) that’s topped with Echo Mountain Blue Cheese from Rogue Creamery in Central Point, Ore. It succeeds one of the chain’s most innovative limited-time [...]

McDonald’s Flexes its Manly Marketing Muscles

http://www.youtube.com/watch?v=p0plpUs_ycI”>httpv://www.youtube.com/watch?v=p0plpUs_ycI

httpv://www.youtube.com/watch?v=p0plpUs_ycIMcDonald’s strikes something close to Old Spice’s wry “New Manliness” pose in TV spots in Australia promoting the chain’s iconic Big Mac and Quarter Pounder burgers.

Voiceover copy for one 30-second spot, from DDB Sydney, is “The Quarter Pounder. Cheese. Beef. Cheese. Bun. Hand. But only one hand. In case you need to open a [...]

Monday News Nuggets for 9/27

Ξ IHOP never has had much presence in the burger category. Perhaps it was waiting for a gimmick. The chain’s revamped menu includes a new five-item line of Bacon ’N Beef Burgers (left). The “better burger” twist here is that chopped hickory-smoked bacon is blended into the ground beef. Choices are a Bacon ’N Beef [...]

McDonald’s Tests Full-Size Chicken Grande Wrap

McDonald’s is testing a full-size tortilla wrap, capitalizing on a menu lesson learned overseas and following a path already trod by others here and abroad. Wendy’s also has tested entrée-size wraps.

In Germany, McDonald's offers full-size chicken and beef wraps.

According to a report in the Chicago Sun-Times, McDonald’s is testing burrito-size Chicken Grande [...]

Why Elevation Will Survive the “Better Burger” Shakeout

Elevation Burger, based in Arlington, Va., stakes its claim to a share of the “better burger” category by offering a very limited menu of freshly ground, 100% USDA-certified organic, 100% grass-fed, 100% free-range beef burgers and fresh-cut fries cooked in olive oil. The basic, single-patty hamburger is about $3.59; the double-patty Elevation Burger is $6. [...]

McDonald’s Offers 3-Minute Drive-Thru Guarantee

http://www.youtube.com/watch?v=UrEyzmttZA8″>httpv://www.youtube.com/watch?v=UrEyzmttZA8

httpv://www.youtube.com/watch?v=UrEyzmttZA8Why so much coverage here of the burger battles in Australia? Because the action never stops there. McDonald’s, Hungry Jack’s and the others are all in it to win it, so there’s always something new.

The latest twist is a 30-second TV spot (at left) from McDonald’s in Australia (via DDB, Sydney) offering customers a [...]

Burger King Plays Catch Up With Smoothie Test

http://www.youtube.com/watch?v=W_oLzOBgIRU”>here

Having watched rival McDonald’s U.S. sales heat up this summer thanks in part to smoothies and frappés while its own sales struggled to escape red ink, Burger King is looking to join the fast-beverage trend by testing a Strawberry Banana Smoothie of its own.

McDonald's smoothies have been a huge hit.

In one mid-Atlantic [...]