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McDonald’s Takes a Fancy to Breakfast

McDonald’s is playing a fancy new tune in counterpoint to Hungry Jack’s (Burger King’s) introduction of the jazzy Bourbon Whopper in Australia.

New at the Golden Arches is “Angus the Third,” a variation on the upscale Grand Angus and Mighty Angus burgers it introduced a year ago. The differentiator is a sauce, described [...]

Monday News-Nugget Catch-Up for 7/26

McFeast Chili

Ξ Don’t cry for Argentina. You can buy a Big Mac there for the equivalent of $1.78, compared with the U.S. average of $3.73, according to the latest Big Mac Index from The Economist. But Argentina isn’t the only country getting away cheaply. In Hong Kong, the Big Mac is $1.90; in [...]

When the Global Economy’s a Lemon, Sell Lemonade

McDonald’s became the world’s largest restaurant brand by watchin g, learning and adapting. Today’s second-quarter earnings call shows it still knows how to spot a trend.

McDonald’s reported a 4.8% increase in global comparable sales for the quarter, including a 3.7% improvement in the U.S. and Europe jumping 5.2%. Although the economic picture—here and overseas—remains [...]

“Us” Marketing: McDonald’s, Social Media and Nationalism

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McDonald’s this week invited Canadians to visit its Facebook page and vote for either the Big Mac or the Quarter Pounder with Cheese as their favorite sandwich. A pair of giant hot-air balloons—one for each sandwich– hovering over Landmark, Manitoba, give real-time updates on the voting: whichever balloon is floating higher in the sky is [...]

Burger King Repositions the Bourbon Whopper

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httpvh://www.youtube.com/watch?v=MeR1iJxbzAY While the California Whopper goes on tour across Europe, Burger King has taken its Bourbon Whopper to Australia (where the chain operates as Hungry Jack’s rather than BK).

After a trial run in Canada, the chain has decided to market the Bourbon Whopper as having “the taste of the Deep South.” In advertising, “bourbon” [...]

Burger King’s California Whopper Surfs to Scandinavia

http://www.youtube.com/watch?v=LPDvNaTfYkI”

[7/21: Winner! The Netherlands also gets a Double California Whopper.] [7/16 Update: It's spreading. In Germany and Austria, BK has added not only the California Whopper but also a California Wrap and a Texican Burrito. To watch the Monologue commercial about the California Whopper, go here.]

“Catch a wave and you’re sitting on top of [...]

Burger King Docks iPods in Japan

The speaker (left) and the dock. Source: Walkerplus

Burger King is extending its “Have it your way” philosophy to music. At the chain’s newest location in Japan, which opened June 29, diners at some tables can plug an iPod (or other mp3 player) into wall-mounted docking stations. A speaker in a plastic jellyfish-like dome [...]

McDonald’s Ad Celebrates its Local Supply Chain

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httpv://www.youtube.com/watch?v=_QSDJpT0TX8When quick-service restaurant chains talk about the weather, it’s usually to claim stormy skies as a reason why sales declined. But a new McDonald’s commercial airing in the United Kingdom brings up the weather as a way to discuss the chain’s reliance on the products of local farmers.

The commercial is the work of Leo [...]