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[8/30/10 Update: BK is testing the Jalapeno Cheddar Stuffed XT] Burger King CFO Ben Wells incongruously channeled “Project Runaway’s” Christian Siriano in characterizing the difficult quick-service restaurant marketplace. “It’s fierce out there, but it was fierce before we introduced the $1 ¼-lb. Double Cheeseburger,” Wells told analysts today during BK’s quarterly conference call. It’s certainly a [...]

It may feel like mid-winter, but at McDonald’s it’s Cheese Season. That’s the theme “Syrová Sezóna”)of a menu in Slovakia and the Czech Republic, but across Europe the chain is rolling out new cheeseburgers. In the Syrová Sezóna markets the cheesy LTOs are the Swiss King and Grand Emmental burgers. No translation is necessary to [...]

It’s tempting to conclude from CKE Restaurants red-ink sales report for January that sex doesn’t sell. However, while Kim Kardashian eating salad in a bathtub failed to boost Carl’s Jr.’s sales raises questions about several things, sexiness isn’t one of them since it wasn’t involved here. Unless you’re 14. CKE says Carl’s Jr. saw a -9% same-store-sales performance [...]

In Scandinavia, McDonald’s is trying a next step in brand marketing that harks back to—and updates—the age a half-century ago when Procter & Gamble produced “As the World Turns,” “Another World” and other soap operas. McDonald’s has created “Dreaming in Mono,” a roughly hour-long film that it has broken into seven, 8-minute segments now airing weekly on [...]

Burger King’s pan-European advertising campaign behind its Whopper has barely gotten going and the chain already has jumped back to promoting its Angus burgers. New this week at BK locations in the United Kingdom is the 3 Cheese Angus, a burger that includes America’s new favorite and omnipresent topping, applewood-smoked bacon. The three cheeses are Grana [...]

► It was one year ago that Burgerville launched its series of seasonal limited-time menu specials, a succession of products that has given both chains and indie burger joints a lesson in what menu creativity means. Fittingly, tomorrow (2/2) Burgerville brings back the Yukon & White Bean Basil Burger (at left) that kicked off the [...]